Milestones

1900   APG was founded in Geneva (head office up to today),
supported by the advertising agencies Haasenstein and Vogler, Vettiner, David and Juvet
1901-1938   Establishment of a posting network
in the F4 World format, starting from Geneva and spreading over the whole of Switzerland
Robert Beaujon, first director
1906-1911   Opening of branches in Zürich, Lausanne, Luzern, Basel, Bern, Neuchâtel
1916   Lugano branch 
1925   St. Gallen branch
1930  

First telephone booths financed by advertising: Zürich, junction of the Usteri / Bahnhofstrasse
1937   Concept for standard poster frames from Bruno Giacometti 
1938  

Poster concessions in more than 90 cities, with 10 public transport companies, and 48 regional railways and resort cableways
1941-2000  

Design competition Swiss Poster of the Year, awarded by the Swiss Federal Department of the Interior, EDI
1963  

Introduction of the Wide format F12
1973   First Swiss basic poster research project for the survey of reach and opportunities to see 
1982   Aarau, Chur branch
1985  

Introduction of the City format F200
1986   Sion branch 
1986-1987   Poster study in Switzerland: Second basic research project on reach and opportunities to see
First documentation of poster network offers with scientifically measured, representative media data 
1987   Winterthur branch
First City format backlit poster network, equipment of stops of the Zürich Public Transport VBZ 
1987-1998   Young Talent Competition APG Poster Promotion Prize, offered among the Swiss Design Schools 
1988    Introduction of the Large format 12 m2
Establishment of a special poster network on the occasion of the 700th anniversary of the Swiss Confederation 
1992    First master concept: Zürich
Special study on the advertising recall of billboards 
1993    First installation of a City Map backlit poster network: Luzern
Special study on the advertising impact of railway station posters 
1995    First installation if the Telecab200'0 telephone booths with backlit poster panels: Zürich, Bahnhofstrasse
First planning tool for the individual calculation of media data for poster campaigns 
1997    www.apg.ch: Internet presence
Launch of the long-term study APG Poster Performance Index PPI®:
Recall, brand recognition and appeal of poster campaigns 
1999    Launch of a new fundamental poster research project
The Angie Becker Case: Poster genre advertising and special study on brand promotion
Founding of Affichage Holding 
2000   

Kick-off of the third fundamental poster research round: Swiss Poster Research SPR 

eBoard, Zürich main station: introduction of the first large-scale Out of Home digital format in Switzerland (60 m2 LED display)
2005    Affichage Out of Home Media: Umbrella brand strategy and visual integration of the various Affichage Holding companies with the "red triangle", the new joint logo
Expansion of the Affichage Group's business activities to Greece, northern Italy, and Romania 
2006   APG|SGA Traffic becomes an independent company within Affichage Holding
Establishment of Swiss Poster Research Plus SPR+, an independently funded organization for the completion and institutionalization of the third fundamental poster research program 
2007   Commencement of live applications of the SPR+ Expert planning tool
Introduction of the new 7-m2 F24 format that replaces the legacy 12-m2 large format 
2009   Introduction of SPR+ based performance prices for billboards
2010   Lauch of the digital services PosterDirect® (online planning, creation, booking and printing order) and PosterPlus® (dialog smartphone poster)
2011   Introduction of SPR+ based performance prices also for posters in railway stations
Introduction of the new digital format ePanel: 82-inch full-HD portraitformat screens for animated advertising
Strategic realignment and focus on the Swiss home market: search for new ownership structures and selling options in Greece, Hungary, northern Italy, Bulgaria and Bosnia-Herzegovina
2012   Introduction of the new corporate brand APG|SGA for the main business activities in Switzerland, complemented by four segment brands APG|SGA Airport, APG|SGA Mega Poster, APG|SGA Mountain, and APG|SGA Traffic. July 2012: Affichage Holding SA is know as APG|SGA SA.