Digital
Digitization and interaction will continue with APG|SGA, providing fresh impetus over the next few years.
Innovation and new technologies will allow the Out of Home Media sector to create new and fascinating communication opportunities for brands.
Our ePanel and eBoard products are already extremely popular advertising vehicles.
Continued technological developments are reducing the installation and operating costs of digital Out of Home Media, and its increasing popularity is making it a force to be reckoned with. Thanks to our new Digital Competence Center, we are playing an active role at the forefront of innovation, identifying new op-portunities for private landowners and the public sector, such as new information and control systems.
Our Digital Sales Division is exploring new avenues and opening up new ways for our advertisers to enter into new forms of dialogue with their customers using digital media. Digital advertising space has more to offer than simply exposing a brand to consumers. It creates a modern urban atmosphere, reinvigorating public spaces and building brand experiences that are welcomed by consumers thanks to their high entertainment value.
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