Plan

Select the advertising media you wish to use, based on the goals of the individual campaign. The medium can be planned at defined time intervals. As a rule, you can choose between 7, 14 or 21 days.

The main formats and their characteristics are described simply and briefly below. 


 

F4 – Classic

Quantity and quality at an incomparably low price. Simple site materials and choice locations, primarily in pedestrian areas, lend the F4 world format considerable advertising value. There are over 30,000 faces in all major Swiss urban areas. You can achieve the greatest reach and contact opportunities with good distribution.

 

F200 – The city poster

The popular F200 portrait format targets a broad urban audience. Most spaces are free-standing: in main streets with high footfall, on squares and in urban pedestrian areas. Ideal campaign composition: 90% street spaces combined with 10% station spaces.

 

F200L – The city backlit poster

F200L poster spaces light up city centres and line main thoroughfares with high footfall. Your target audience: young people, pedestrians, drivers and commuters. When combined with street furniture – bus/tram shelters, city maps, telephone booths – these translucent formats attract the greatest attention: day and night.

 

F12 – The wide format

The dynamic wide format F12 stands out in both urban and rural areas. The ideal campaign composition of 90% street spaces with 10% station spaces targets an attractive, mobile audience.

 

F24 Size matters

Measuring seven square metres, the F24 sets new standards when maximum visibility and efficiency are required. The F24 formats are located exclusively at high-footfall locations. In addition, a new LED illuminating system that functions like a backlit poster – a world first – attracts additional attention at selected locations.

 

Der Klassiker: Quantität und Qualität zum unvergleichlich günstigen Preis. Schlichtes Trägermaterial und ausgesuchte Standorte vornehmlich in Fussgängerzonen verschaffen dem feinen F4 Weltformat hohen Werbewert. Mehr als 40 000 Flächen decken alle Schweizer Agglomerationen ab. Dank guter Streuung erzielen Sie höchste Reichweiten und Kontaktchancen.