Pricing system based on SPR+

Poster contacts
SPR+ offers transparency – down to every single poster site. That is why the individual SPR+ contact rating of APG|SGA street and railway assets is used as the decisive factor in pricing. Poster contact means number of passages, weighted by the visibility factors:

  • Passage angle
  • Passage speed
  • Time of day
  • Clustering (number of panels per poster site

For practical reasons, we have established contact categories based on seven contact rating brackets:

SPR+ contact categories
Weighted poster contacts per week* APG|SGA rental price category Share of APG|SGA panel inventory
> 150 000 Prime 1%
100 001 - 150 000 1 4%
60 001 - 100 000 2 11%
30 001 - 60 000 3 27%
15 001 - 30 000 4 27%
5 000 - 15 000 5 22%
< 5 000 6 8%

* Target area: conurbation; Universe: resident population 15+


Additional factors in pricing
Apart from the SPR+ performance basis, the price of each poster panel reflects three additional factors:

  • The geographical factor considers the demand situation and distinguishes the 9 largest core cities from all other target areas.
  • The format factor is based on the size of the panel, distinguishing between the 2-square-meter F200 large format, the 3-square-meter F12 wide format, and the 7-square-meter F24 large format.
  • The attention factor reflects the quality of the panel presentation; it distinguishes between Rollingstar units, backlit/illuminated panels, and standard panels. 

Free extra impact
The available SPR+ data is focused on mobility within conurbations. Contacts generated by longdistance commuters, transit and other traffic have not yet been taken into account in the performance metrics of the conurbation and city networks. Until SPR+ also covers regional and national mobility across all target areas, such contacts offer you the benefit of additional advertising exposure free of charge.

Calculation of media performance with SPR+ Expert
Please request your license for the SPR+ Expert planning tool or register for the free use of Studio Basic here:

Further information about SPR+:
www.spr-plus.ch