Nowadays, the streets are where 67 percent of our mobility takes place – be this in a vehicle or on foot. They are valuable infrastructure, which connects public spaces and upon which the public is dependent for its ever-growing need to travel for business and pleasure. As market leader and successful bidder for key municipal contracts, the APG|SGA SA subsidiaries bear a great deal of responsibility for planning, design and realization within this space. Combining the strength of conventional advertising with state-of-the-art forms, you can benefit from this most attractive of out-of-home advertising environments.
Stations are highly-evolved and heavily-frequented locations, be they central stations with their own shopping centres or small local stations which connect the urban centre with the periphery. Their core users are tourists, passengers and, in particular, commuters. We are the exclusive partner in these vibrant, national meeting places. Conventional and digital forms of advertising used by APG|SGA SA subsidiaries help define a station’s atmosphere. Station advertising enables you to address specifically an attractive, modern and switched-on target group in an effective advertising environment.
Public transportation advertising
Public transport makes a vital contribution to quality of life in public spaces, and benefits the general public in terms of the environment, safety, punctuality and reliability. Because of its official mandate, public transport guarantees mobility for all, so is also used by target groups that are otherwise difficult to reach, such as school pupils and students. You can choose the appropriate form of communication from a diverse range – to address your target groups in an informative and interactive way, either indoors or, for extensive dominance, outdoors.
Mountain and tourism advertising
Fresh powder and the thrill of skiing in winter, and peaceful strolls in summer: unspoiled nature exerts a magical appeal as a unique space for adventure or relaxation, and brings together a very diverse and affluent target group. To protect this environment, the APG|SGA SA subsidiaries concentrate their activities on the shared use of existing infrastructures. Solution-focused and often individual forms of advertising provide you with a unique opportunity to convey your message in a setting that has positive associations.
Airports are the lynchpins of the world’s economic hubs – for business travellers and holidaymakers alike. They are a destination’s architectural calling card and – with security an omnipresent concern – channel important mobility flows through customs clearance, information, waiting and retail zones. They are also closely connected to local infrastructure. Some of the APG|SGA SA subsidiaries have specialized in designing and marketing these coveted and challenging spaces. Integrated standard and individual solutions enable you to stage your brand in this sober and functional environment, ensuring you leave a lasting impression on a demanding audience in a uniquely luxurious atmosphere.
Advertising at POI
Trade fairs, POS, shopping centres and car parks are crowd magnets. What they have in common is a self-contained "mobility logic", which is geared primarily towards the trading area and secondarily to the location. As an Out of Home full service provider, APG|SGA SA deals with them all. What is more, with decades of experience, we are now the market leader. You can advertise independently, to reach specific target groups, or in a shared space, to intensify your communication with important target groups, thus completing the mobility circle from the home to the “point where people meet”. Choose from a whole array of advertising options.
Advertising using modern technologies
Ever the innovator, APG|SGA SA has always relied heavily on modern material, presentation and communication technologies, and knows how to make profitable and environmentally-compatible use of these. The launch of digital and market-ready large-screen communication in Europe back in 2001 heralded the dawn of the digital future. Following the introduction of eBoards, we launched ePanels in full HD resolution in 2011, now located in Switzerland’s six largest train stations. From the use of state-of-the-art communication elements to the interactive combination of conventional forms of advertising and mobile platforms, you benefit directly. The incorporation of modern technologies in the Out of Home sphere is always adapted solely to reflect the individuality and character of each space.
APG|SGA SA – Out of Home advertising
APG|SGA SA is Switzerland’s leading Out of Home media company. Listed on the SIX Swiss Exchange in Zurich, APG|SGA covers all aspects of Out of Home advertising. APG|SGA stands for sustainability, integrity and transparency in communicating with its customers, the authorities and the advertising industry.