Content:

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Escalator ePanel Zurich main station

2017

Escalator ePanel Zurich main station

The Escalator ePanels offer almost unlimited creative design options and create new scope for exceptional advertising effects. In each case, a combination of four ePanels with dynamic «image flow» technology accompany the travelers on their escalator ride at the Zurich main station and deliver a message across the monitors. They are suitable for animations as well as for still pictures. And thanks to the outstanding locations the Escalator ePanels enjoy a great deal of attention.
Swiss was the first brand to feature on the new Escalator ePanel format with an innovative advert.

 

Documents

Details

Year: 2017
Product: Swiss
Industry: Public transportation
Customer: Swiss, APG|SGA
Origin: APG|SGA
Categories:
  • New Media
  • New Techonology
  • Special Effects
  • Digital Advertising
Implementations:
  • Animated ads with image flow
Posting Period: CW 1-2
Standard Formats:
  • Escalator ePanel
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Helsana fitness posters

2016

Helsana fitness posters

Exercise is important in order to stay fit and healthy, but according to the Federal Statistical Office, two-thirds of the Swiss population don’t do enough. Health insurer Helsana now intends to change this – with over 100 individual workout posters in 36 cities throughout Switzerland Helsana AG has invited passers-by to become physically active in everyday life.

Details

Year: 2016
Product: More exercise
Industry: Insurance
Customer: Helsana AG
Origin: APG|SGA Promotion
Categories:
  • Special Builds
Implementations:
  • 3D
Agentur:
  • Propaganda AG
  • FCB Zürich AG
Suppliers:
  • -----
Areas:
  • D-CH
  • F-CH
Posting Period: 12. - 17.09.. + 19. - 24.09.2016
Standard Formats:
  • F12
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BrandingWall

2016

BrandingWall

With the implementation of Switzerland's first branding wall, Zurich main station now has a new, high-impact advertising element in an exclusive location. On an area of around 26 m2, conventional backlit posters have been supplemented with an additional branding element. This extends the advertising message to the entire rear wall. 
The Migros-Genossenschafts-Bund is the first advertiser to use the attractive new format to display "FarmMania".

Details

Year: 2016
Product: FarmMania
Industry: Retail
Customer: Migros-Genossenschafts-Bund
Origin: APG|SGA Mega Poster
Categories:
  • New Media
  • Special Effects
  • Special Builds
Implementations:
  • BrandingWall
Suppliers:
  • -----
Areas:
  • Zurich
Posting Period: 09/10 2016
Standard Formats:
  • F12L
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Free season tickets on backlit posters

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Free season tickets on backlit posters

To kick off the sale of season tickets for ZSC Lions, Xess Marketing implemented a multi-part campaign. The hunt was on for oversized season ticket stickers on poster walls..

In the last week of June, teasers with the slogan «Schon heiss?» (all fired up?) appeared on the ZSC Lions website as well as the social media platforms Facebook, Twitter and Instagram. Teaser ads were also published in the Zurich section of the commuter newspaper «20 Minuten».But fired up for what? The ZSC fans were somewhat in the dark.

Then all was revealed: Oversized season tickets had been stuck to a total of 75 APG|SGA backlit poster spaces. With a little luck and sporting zeal, fans could grab themselves a free season ticket in the first week of the holidays.

Details

Product: Free season tickets on backlit posters
Industry: Events
Customer: ZLE Betriebs AG, ZSC Lions
Origin: APG|SGA
Categories:
  • Special Effects
Implementations:
  • Sampling
Agentur:
  • Xess Marketing AG
Areas:
  • Zurich
Standard Formats:
  • F200L
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OoH CrossSolution Berne

2016

OoH CrossSolution Berne

For the opening of the new Welle7 shopping centre in Berne, APG|SGA implemented the most extensive “station full branding” in Switzerland to date. For a whole week, the advertising message conceived by Republica AG for the Migros Aare Cooperative occupied all the bookable spaces at Berne main station to great effect. It also made use of wide-coverage public transport advertising media and held distribution campaigns and a surprising special 3D implementation.

Documents

Details

Year: 2016
Product: Welle 7 shopping centre
Industry: Retail
Customer: Cooperativa Migros Aare, Schönbühl
Origin: APG|SGA
Categories:
  • Interactivity
  • Plannig of Media
  • Use of Media
  • Digital Advertising
Implementations:
  • FullBranding
  • Sampling
Agentur:
  • Republica AG, Bern
Areas:
  • Bern
Posting Period: Weeks 31-34
Standard Formats:
  • F200L
  • F24
  • Gurtenbahn funicular railway total branding
  • F12L
  • Rail Beamer
  • ePanel
  • F12
  • F200
  • tram total branding
  • bus total branding
  • Hanging display
  • eBoard
  • F200LR
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TrafficCards Panasonic

2015

TrafficCards Panasonic

Special advertisements in Lucerne public transport buses. Panasonic chose a new approach in order to publicize their wireless multi-room audio system. Public transport seemed the obvious choice for the advertisements, as it enables a large number of contacts with a broad-based target group in a short space of time.
Together with the Menu Drei agency in Lucerne, APG|SGA Traffic and APG|SGA, an advertising concept was developed on the basis of a somewhat unconventional format. All of Lucerne's public transport buses were equipped with striking TrafficCards – brochures with hooks that were attached to the handrails. Unmissable and eye-catching

 

Details

Year: 2015
Product: Panasonic ALL (Home Entertainment)
Industry: Consumer electronics + Photo
Customer: Menu Drei GmbH,6003 Luzern
Origin: APG|SGA Traffic
Categories:
  • Use of Media
Implementations:
  • TrafficCard
Agentur:
  • Menu Drei GmbH,6003 Luzern
Areas:
  • Luzern
Posting Period: Week 50/51