The idea is key. This leads to the creation. It is important for your message to be conveyed correctly to your audience. This will give you more chance of achieving your marketing goals.
Studies have revealed that the attention of viewers can be up to 50% higher for a good design than for one that is less successful. So here are some tips for good poster design.
Strong colours and terms attract attention; sharp contrasts increase perceivability.
Place your core message in the centre. Simple, expressive but not overloaded compositions have a longer-lasting effect.
Clear branding and an easily recognizable sender or product name are decisive.
Unique, provocative and appropriate creations come across as “flashes of inspiration”. Make sure that your message has a positive appearance.
Transferring a campaign idea to various advertising media can be demanding but attracts a very high level of attention.