The poster is an advertising medium that can be planned.
Here, you will find the answers to questions that may arise when you book – as a practical working tool in the planning of your poster campaign. Thanks to the fundamental research pursued by Swiss Poster Research Plus, professionals now have access to the SPR+ Expert out-of-home campaign planning tool; it establishes a new global benchmark.
SPR+ Expert is able to digitally acquire and evaluate the bids submitted by different outdoor advertising providers. It supplies performance parameters for individual panels and campaign impact ratings per target area or universe as well as detailed visualizations. With mouseclick convenience, planners can produce transparent evaluations and booking schedules for single panels or networks as well as for multi-provider combinations of both product types.
How many posters are necessary in order to achieve the desired advertising impact in a specific target area?
SPR+ Studio (www.spr-plus.ch)
How do I plan my poster campaign in detail?
SPR+ Planning (www.spr-plus.ch)
SWA advises its members to rely on SPR+ Export in their poster campaign planning and monitoring activities.
Article (pdf, in German) (64.8 KB)
Where and how will your poster be presented?
SPR+ Expert (www.spr-plus.ch)
What costs are involved?
Principles of our price policy
What else should be taken into account?
General terms and conditions (GTC)