Content: Opening of bookings

Main news at a glance

Out of Home media 2018-1


Digital networks national

AllStar ePanel CH
With weekly footfall of over 16 million passers-by and over 420 ePanel sites in railway stations, on streets and squares and also in shopping centers throughout Switzerland, the new package guarantees excellent performance at an unbeatable price. More

City & Rail ePanel CH
The ultimate city center achievement: This offer combines the 6 largest cities and the 14 most important stations with the formats Rail, City and Escalator ePanels and guarantees maximum contact opportunities with 15 million passers-by per week. Now including City ePanel sites in Genève, Lausanne, Basel as well as the Rail ePanels in Lugano. More

City & Rail eBoard / Rail Beamer CH
The national product in the classic 16:9 TV format covers the hotspots in Switzerland's 21 largest train stations. With footfall of over 10 million passers-by per week, the network provides the basis for the perfect Out of Home moving-image advertising presence. More

 

Digital networks local

City ePanel Basel
The Rhine town goes digital: With the realization of 28 City ePanels, the third largest city of Switzerland has been given two attractive and homogeneous networks at prime locations at one swoop. The large and medium ranges meet both national and local communication objectives perfectly. More

Rail ePanel Lugano
The digital range in Ticino is being systematically expanded. Following the successful introduction of the Rail eBoard in Bellinzona, four Rail ePanels will be put into operation at the newly renovated Lugano station at the beginning of 2018. More

Rail eBoard St. Gallen
The largest railway station in eastern Switzerland has been completely renovated. The 9 m2 eBoard shines now next to the general display and is supplemented by a second eBoard in the shopping arcade. More

Expansion of Shopping ePanel
The digital range at the Point of Sale is being constantly expanded. There are now 19 Shopping ePanels installed in the Mall of Switzerland in Ebikon. The Mall of Switzerland opens in November 2017 and will be the second-largest shopping and leisure center in Switzerland, with around 150 shops and businesses occupying 65,000 square meters. Furthermore, 5 Shopping ePanels at central locations in the Sonnenhof shopping center in Rapperswil-Jona are also available to book. More

 

APG|SGA segments

APG|SGA Traffic: TrafficMediaScreen in BERNMOBIL
As part of the contract renewal for the marketing of analog and now also digital advertising spaces at BERNMOBIL, APG|SGA Traffic's range in the digital passenger program TrafficMediaScreen will be expanded by over 500 advertising screens across the entire vehicle fleet.
More (german)

APG|SGA Interaction: The bridge between Mobile and Out of Home Media
The new segment brand APG|SGA Interaction merges Mobile Media with Out of Home. It combines the strength of Out of Home advertising's reach with the data-based precision of a smartphone to target end customers locally and temporally with the appropriate message at all relevant touchpoints. The center of excellence plans and implements target-specific mobile advertising campaigns along the customer journey – either combined with or separate from Out of Home advertising. More

APG|SGA Mountain: Expansion of PylonPoster
The popular mast advertising is being expanded in western Switzerland for the 2017/2018 winter season and will now enable national coverage. There are no limits to the creative ways of implementation. More (german)

APG|SGA Mega Poster: Expansion of BrandingWall
On BrandingWalls, standardized advertising media merge with holistic branding elements. Advertising messages thus push the boundaries of the poster and guarantee maximum attention in busy stations. The range is being continually expanded. More

 

Analog networks

Optimizing the analog networks
Standardized poster networks offer optimum territory coverage and guarantee high performance ratings. The existing range has been optimized by integrating the best poster sites of a rental price category – at the same price. More

Rail Rollingstar F200LR in Biel/Bienne
The commissioning of two Rollingstar sites in Biel/Bienne station ensures seamless coverage of the Big9 stations with the Rail Rollingstar F200LR CH network. The product can also be booked as a local network. More

 

 

 

 

APG|SGA Pocket Planner

You will find the most recent dates, links to media research, our range and services as well as tips for the production in the latest pocket planner. This useful reference can be downloaded free of charge as a PDF. More(2.2 MB)