POS/POI

With APG|SGA, supply and demand converge at points of sale and points of interest more closely than anywhere else.

For this is where the purchasing impulse can be converted directly into sales.  

Switzerland’s biggest shopping centres are contractual partners of APG|SGA.

These centres continue to gain in popularity. This can be seen in the development of Switzerland’s conurbations. Selecting poster sites by point of interest is also becoming increasingly important. Even today, clients can select APG|SGA products by a variety of location criteria (such as queue positions and the options they provide for interaction).

Our selective POS- and POI-related poster offers may be supplemented with national and regional modules linked to a brand- and deal-specific Out of Home network.

Out of Home targeting

Use your Out of Home presence even more effectively at key mobility centres and advertise in an environment that makes an impact. In addition to selecting the target area we offer you the option of integrating target group definitions into the location criteria requirements.

Reserve poster spaces in the vicinity of distribution channels with our out-of-home targeting and make an impact where purchasing decisions are taken.

Together with AFO Marketing we have compiled an extensive database of location details that enables you to select poster spaces precisely.

Out of Home targeting (133.0 KB)