Posting test PPI

Poster Performance Index PPI – a classic post test

The Poster Performance Index PPI is an exclusive service tool for our customers.

Overview of contents
Comprehensive quantitative and qualitative performance ratings for poster campaigns: Reach, opportunities to see, GRP, recall, brand recognition, and appeal. Field work in recurring waves of interviews in Swiss Top5 agglomerations (Greater Basel, Bern, Zurich and Geneva, Lausanne). Personal online interviews immediately after the end of the postings. Overall results per campaign, also differentiated according to sex and age group. Basis for benchmarking: PPI average values totaled and differentiated according to sectors.

Publications
The results of this long-term study will be compiled in a database and regularly summarized in test reports. We will provide you with additional analyses and up-to-date information in periodically appearing newsletters.

latest information inclusive program 2012 (in German) (31.4 KB)