Mountains provide a unique advertising space for effective Out of Home campaigns. Advertising campaigns in the mountains reach an affluent audience that is willing to spend money. In collaboration with intervista, a targeted survey was conducted among skiers for the 2019/2020 season. This survey revealed interesting findings regarding consumers’ perception of advertising in winter sports resorts. The results show that advertising in the mountains not only attracts an above-average level of attention, but is also very popular with the target audience.