Swiss Life’s property at 75-79 Bahnhofstrasse is to undergo a three-year refurbishment. After a tender for MegaPoster advertising on the façades, the life insurance provider awarded the contract to APG|SGA. From October 2020, APG|SGA will hold the rights to four new MegaPoster spaces in an absolutely prime location in the centre of Zurich.
The building at 75-79 Bahnhofstrasse is owned by Swiss LIfe and is set to undergo a comprehensive three-year refurbishment. From October 2020 until approximately the end of October 2022, the entire façade will be covered in a building wrap. To enhance the appearance of the site during the construction work, Swiss Life wanted an out of home advertising solution, for which it chose APG|SGA, following a competitive selection process. Switzerland's leading out of home media provider holds the exclusive rights to install and market four temporary MegaPosters on the scaffolding.
The new advertising spaces offer a particularly effective way for advertisers to draw attention to their brand. This prime location in Zurich city centre is notable for its high-footfall pedestrian zones, luxury retailers, green spaces and main traffic intersections for private and public transport. All four sides of the building offer different locational advantages for the MegaPosters:
Pestalozzianlage (180 m2) – ensures utmost visibility with the landscape format oriented towards the park.
Bahnhofstrasse (144 m2) – offers unrivalled impact with more than two million passers-by per week.
Uraniastrasse (95 m2) – at a traffic intersection, offers high frequency viewing and for longer periods, particularly in heavy traffic.
Lintheschergasse (12 m2) – a truly eye-catching space in the busy, traffic-free pedestrian zone.
MegaPoster spaces can be booked individually or in combination from September 2020. Minimum display period is four weeks. In line with the APG|SGA sustainability strategy, used advertising sheets can be turned into trendy upcycling handbags by a not-for-profit partner organisation after the campaign has ended.
The large-format spaces on Bahnhofstrasse add to the existing offer in Zurich, which includes the permanent MegaPoster at Central and the temporary locations at Stadthausquai and Hardbrücke. APG|SGA is the leading MegaPoster provider in Switzerland and offers a national portfolio of more than 80 permanent and temporary spaces.
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