The Swiss Poster Award is the largest creative competition in commercial communication for analog, digital and innovative outdoor advertising in Switzerland. It honors design and creative work, highlights the specific strengths of the ‘poster’ medium and its significance in comparison with other media, and recognizes outstanding design and the use of out of home media. Despite COVID-19 restrictions, the 2020 cohort impressed the jury, with 34 campaigns nominated. The winners will be announced on 11 March 2021.
The independent jury of specialists, consisting of 20 figures from advertising, culture and design headed by chairman Christian Brändle (director of the Museum für Gestaltung Zürich), evaluated more than 150 competition entries. The shortlist for the Swiss Poster Award 2020 comprises 34 campaigns. They impressed the jury with their originality, the implementation of their advertising messages and their design. A striking feature of the 2020 display year was the expressive and linguistic power of the campaigns, which made observers look – and think. An increasing number of campaigns were executed digitally, thus providing dynamism. And the ‘Out of Home Innovations’ category proved once more that there are no limits to what outdoor advertising can do. The shortlist illustrates the wide range of clients and application areas covered by out of home media, including major Swiss bank UBS, Solothurn’s film festival and electrical wholesaler Otto Fischer.
Announcement of winners
The winners chosen from the shortlist for the Swiss Poster Awards 2020 will be communicated on 11 March 2021. Naturally, everyone wants to know who will be the overall winner, the ‘Poster of the Year 2020’. The winner of the sought-after main prize will not be announced in the usual way, with COVID-19 restrictions ensuring that, like last year, the traditional ‘APG|SGA Poster Night’ will unfortunately not be taking place.
Shortlist at a glance
See an overview table of all nominated campaigns (PDF)
The nominated campaigns can be seen on social media platforms until the winners are announced: #swissposteraward #posternight
Christian Brändle, Director Museum für Gestaltung Zürich
Museum für Gestaltung Zürich, Ausstellungsstrasse 60 8005 Zürich
Markus Ehrle, CEO APG|SGA AG
Giesshübelstrasse 4, 8045 Zurich, T+41 58 220 70 71