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Swiss Poster Award: Digitec Galaxus AG wins the “Poster of the Year 2020” award

March 11, 2021

A total of 18 Swiss Poster Awards were presented to winners from a field of 34 nominees and 150 submitted campaigns. The “Galaxus Generativ” campaign was named the “Poster of the Year 2020”. Due to the pandemic, the traditional APG|SGA Poster Night could not be held as usual. But the gold, silver and bronze trophies will be presented in person to the winners and celebrated virtually in an award winners video.

The award for “Poster of the Year 2020” category goes to Digitec Galaxus AG for its “Galaxus Generativ” campaign, which cleverly depicted regional shopping behaviour throughout Switzerland. Implemented in-house, the campaign encompassed 11,214 individual posters placed in specific locations in a masterpiece of logistical execution. This work also won Digitec Galaxus AG the gold award in the “Commercial National” category; it won three further awards in different categories with other campaigns. 

More golds for these campaigns 
Sought-after gold awards were also won in the category “Commercial Regional and Local” by vegetarian restaurant Hiltl (Ruf Lanz agency, Zurich), the category “Public Service” by the Tier im Recht Foundation (Ruf Lanz agency, Zurich), the category “Culture” by the Orchester Biel Solothurn (Atelier Bundi agency), the category “Digital Out of Home” by the Department of Health, Canton of Zurich (Ruf Lanz agency, Zurich) and the category “Out of Home Innovations” by the Bernhard Theater Zurich (Farner agency).

Special award ceremony
As the traditional APG|SGA Poster Night could not be held again this year due to COVID-19, the main prize for the Poster of the Year was personally presented to Digitec Galaxus AG in strict compliance with all safety regulations. The award was presented by Christian Brändle (jury president and Director, Museum für Gestaltung Zürich), Markus Ehrle (CEO, APG|SGA) and Urs Ramsauer (Director, KAM Direct Clients, APG|SGA). Further gold, silver and bronze trophies will be presented to the winners in person in the weeks to come.

Information and award winners video
All winners at a glance: see overview table
Videos and images of the winning campaigns: apgsga.ch/swissposteraward/winners  
Social Media:  #swissposteraward
The next competition is open for submissions: swissposteraward.ch


Contact
Christian Brändle, Director, Museum für Gestaltung Zürich 
Museum für Gestaltung Zürich, Ausstellungsstrasse 60, 8005 Zurich
christian.braendle@zhdk.ch 

Markus Ehrle, CEO APG|SGA AG
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71
media@apgsga.ch
 

Image captions (Downloads)
Picture winnerteam outside from left to right:
- Daniel Kobi, Art Director, Digitec Galaxus AG, Zürich
- Anne Chapuis, Senior Translator, Digitec Galaxus AG, Zürich
- Julia Dürr, Brand Communications Manager, Digitec Galaxus AG, Zürich
- Martin Walthert, Chief Marketing Officer, Digitec Galaxus AG, Zürich 
- Severin Keller, Senior Digital Media Designer, Digitec Galaxus AG, Zürich
- Christian Brändle, SPA Jury Präsident, Direktor Museum für Gestaltung Zürich, Zürich
- Flurin Spring, Creative Director, Digitec Galaxus AG, Zürich
- Markus Ehrle, CEO APG|SGA
- Urs Ramsauer, APG|SGA, Leiter KAM Direktkunden

Picture winnerteam inside from left to right:
- Christian Brändle, SPA Jury Präsident, Direktor Museum für Gestaltung Zürich, Zürich
- Flurin Spring, Creative Director, Digitec Galaxus AG, Zürich
- Martin Walthert, Chief Marketing Officer, Digitec Galaxus AG, Zürich 
- Severin Keller, Senior Digital Media Designer, Digitec Galaxus AG, Zürich
- Anne Chapuis, Senior Translator, Digitec Galaxus AG, Zürich
- Julia Dürr, Brand Communications Manager, Digitec Galaxus AG, Zürich
- Daniel Kobi, Art Director, Digitec Galaxus AG, Zürich
- Urs Ramsauer, APG|SGA, Leiter KAM Direktkunden
- Markus Ehrle, CEO APG|SGA

“Poster of the Year 2020”: Digitec Galaxus AG, Galaxus Generativ
 

Downloads
1 Winnerteam
2 Winnerteam
All winners at a glance
Poster of the Year