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New Rail ePanels create maximum awareness

APG|SGA has digitalised railway stations in four more towns and continues to expand its digital portfolio

May 18, 2021

APG|SGA is driving forward the digitalisation of SBB’s stations in Rapperswil, Uster, Wetzikon and Zug with a total of 15 new Rail ePanels. This expands the network of large-format Rail ePanels to 367 screens across Switzerland, all of which can also be booked programmatically.

On average, almost a million passengers use the new, digitally connected SBB stations in Rapperswil, Uster, Wetzikon and Zug each week, making these locations the perfect addition to the APG|SGA Rail ePanel portfolio. Three new ePanels in Rapperswil, seven in Uster, two in Wetzikon and three in Zug generate additional advertising impact for clients and create maximum awareness among passengers at high-footfall locations. The removal of analogue spaces in the immediate environment of the screens provides a clearer focus on the new digital advertising panels. 

All Rail ePanels are fully animated, enabling creative implementations. They can also be used to carry out successful programmatically controlled campaigns related to current events. The new Rail ePanels are also part of ChannelOOH!, APG|SGA’s portfolio of moving image communication options targeted specifically at the 15-49 age group.

Further digital expansions will take place at various new and existing locations and stations over the new few weeks.


Information
www.apgsga.ch


Contact
APG|SGA, Allgemeine Plakatgesellschaft AG, press office
Giesshübelstrasse 4, 8045 Zurich, T+41 58 220 70 71, media@apgsga.ch