APG|SGA has launched a brand new e-commerce platform as part of its comprehensive digital strategy. It features a new website, powerful product finder and ‘APG|SGA easy’ – an online shop that sets new standards in planning and booking analogue and digital out of home advertising.
This dynamic new web presence offers a wealth of useful tools and information on the services, innovations and offers available from Switzerland’s leading out of home advertising company. Visitors to the site will also discover various facts and figures relating to the function, importance and advertising impact of out of home media. Using the product finder, they can search the wide range of products and formats currently available from APG|SGA – more than 160,000 in total. The core element of the new e-commerce solution is APG|SGA easy – the intuitive new planning and booking platform that offers new and existing customers a unique ad-buying experience.
APG|SGA easy is the smart and user-friendly shop for planning and booking analogue and digital outdoor advertising spaces. The aim is for everyone to be able to book – by themselves and with no prior knowledge or any input from APG|SGA – whichever analogue posters, digital panels or boards they want, as quickly as possible, whenever they like. Two different customer journeys are available. Customers can let us recommend various solutions that match their preferences, or they can put together their preferred spaces themselves. ‘The key here is to fully understand our customers’ needs and specifically address their preferences in planning and booking their poster campaigns,’ says Beat Holenstein, Head of Marketing & Innovation at APG|SGA. ‘Smart data management, offering the most appropriate spaces as quickly as possible, and a simple and unique buying experience are what set APG|SGA easy apart.’
The e-commerce platform is now ready for new and existing customers to use. It will be promoted in various ways, with posters and digital ads for APG|SGA easy and ad placement on social media channels. There is also an explanatory video demonstrating how simple it is to use APG|SGA easy. Work is underway on further extensions to the e-commerce platform. From summer 2021, the product finder will feature additional functions, such as the ability to search by locality. Additional ways for customers to plan and book APG|SGA advertising spaces are also in the pipeline.
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