APG|SGA is fully acquiring WWP Plakatwerbung AG, with a completion date of 30 September 2021. WWP Plakatwerbung AG manages a high-quality analogue portfolio of more than 650 poster sites across German-speaking Switzerland, marketed under the brand name ‘Swissplakat’. The parties have agreed not to disclose the purchase price.
Over the next few weeks, APG|SGA AG will determine in what form WWP Plakatwerbung AG’s successful services can be integrated into its existing organisational units, and how they can be further expanded. The current owners and managing directors, Walter Wirth and Maxim Gutjahr, will assist the integration process until the end of 2021 and then leave the company.