Swiss Poster Award 2021: Call for Entries

Spotlight on 2021’s best analogue and digital outdoor advertising campaig

Oct. 13, 2021

The last round for entries in the Swiss Poster Award is now open: creative individuals, agencies and companies can submit their campaigns until 30 November 2020. Participation is free, online at With six categories, there is plenty of scope for artistic creativity. The competition is open to any campaigns or visual material designed for Switzerland and the Principality of Liechtenstein and displayed in public spaces in 2021. 

The Swiss Poster Award recognises design and creative work and is Switzerland’s most important competition for analogue, digital and innovative Out of Home Media. It underscores the strength and importance of the “poster” medium in comparison with other media and is an excellent opportunity for gaining attention. Creative individuals, agencies and companies are invited to submit outstanding and inventive campaigns. The works will then be nominated by a top-class jury of 18 renowned advertising, culture and design experts. Christian Brändle, jury president and Director of the Museum für Gestaltung Zürich: “More than any prize, the Swiss Poster Award creates awareness for Switzerland’s favourite advertising medium – visibility for the advertising clients, a profile for the professionals but also for the public at large. Special achievements in special times deserve special recognition. That’s why all creative individuals are invited to show off their skills in this prominent competition to win one of the coveted awards.”

The six categories
Gold, silver and bronze awards are presented for each of the six categories. The centrepiece is the award for “Poster of the Year” – the overall winner from all categories. 

1. “Commercial National”
Nationwide poster campaigns with posters displayed in at least 10 cantons and/or the five biggest cities (Basel, Bern, Geneva, Lausanne, Zurich). 

2. “Commercial Local and Regional”
Posters with local and/or regional character and significance. 

3. “Public Service”
Posters for charities, political organisations and public service institutions. 

4.  “Culture”
Posters for cultural institutions or events, such as theatres, museums, exhibitions and festivals.

5. “Out of Home Innovations”
New ideas and formats in the field of commercial Out of Home advertising.

6. “Digital Out of Home”
Animated digital advertising media with images/text. Played on large format screens (at least 55 inches)


Nomination and awards
Campaigns may be submitted at until 30 November 2021. Entering the competition, which is organised by APG|SGA, is free. The shortlist of the best works will be announced in January 2022. The awards are traditionally presented in March and the winners celebrated in style.

Christian Brändle, jury president, Director of the Museum für Gestaltung Zürich
Ausstellungsstrasse 60, 8005 Zurich
T +41 43 446 67 67,  

Markus Ehrle, CEO APG|SGA AG
Press office, Giesshübelstrasse 4, 8045 Zurich
T+41 58 220 70 71,