APG|SGA awarded contract for public transport in Lausanne region (tl) – now for all exterior and interior formats
APG|SGA has received the concession for public transport in the Lausanne region (Transports publics de la région lausannoise; tl). This includes the Lausanne–Echallens–Bercher (LEB) railway. The exclusive contract applies to all exterior and interior spaces and comes into force on 1 January 2022.
The partnership between tl and APG|SGA now encompasses all exterior and interior spaces on over 220 tl and LEB vehicles. That includes around 620 digital TrafficMediaScreens, 2,800 HangingDisplays, more than 3,800 WindowsDecals and all analogue exterior spaces. Exterior spaces were previously the responsibility of TP Pub, with APG|SGA marketing interior spaces. The new overall contract for all spaces is valid for a period of five years. The monetary aspects were weighted at 60%, with various additional qualitative and sustainability criteria proving decisive in the evaluation.
‘APG|SGA is pleased to continue its collaboration with these important partners in the Lausanne region. The attractive exterior and interior advertising spaces guarantee first-class visibility and reach. A further advantage is that advertisers can now book the entire range from a single source,’ says Olivier Chabanel, Head of Partner Management for French-speaking Switzerland.
APG|SGA is Switzerland’s leading Out of Home Media company and offers over 3,300 analogue and digital advertising spaces on public and private property in the city of Lausanne alone. This includes over 3,200 analogue locations and 38 screens, MegaPosters, individual special advertising formats and sampling and promotional spaces on SBB sites.
Olivier Chabanel, Head of Partner Management for French-speaking Switzerland
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