ChannelOOH! «What people watch»: Now also day booking possible

Feb. 10, 2022

ChannelOOH!, APG|SGA's exclusive offering in moving image communication, is becoming even more flexible. With the option of one-day booking and new digital advertising media, the target group of 15- to 49-year-olds can be reached even more efficiently.

According to the LSA/SWA Industry Indicator 2020, reaching the target group is cited as the greatest challenge by 60% of respondents. This figure has actually increased by 10% compared to 2019 and will continue rising in the fragmented media world. Due to the relaxation of measures related to the Corona virus, for example the lifting of the home office obligation, advertising in the public space benefits from a «mobility boost» and thus becomes even more relevant and effective.

With ChannelOOH!, APG|SGA provides advertisers with a unique digital opportunity in terms of price and performance. In particular, the increasingly difficult-to-reach target group of 15- to 49-year-olds can be reached precisely and eye-catchingly using ChannelOOH! Of the more than 1,000 large-scale screens of APG|SGA, 563 selected ePanels and eBoards throughout Switzerland are part of the ChannelOOH! offering. This includes all Rail and City ePanels. This means that a reach of 62% is achieved in the target group 15-49 within 7 days.

In summary, the top six benefits of ChannelOOH! what people watch:

  1. Top moving image offer of APG|SGA in public space.

  2. Controlled for the «primetime» mobility of the age group 15-49

  3. Bookable nationwide and by language region – now also on a daily basis

  4. Premium environment with guaranteed visibility and brand safety

  5. Online video advertising media as well as TV spots are easily adaptable for DOOH

  6. Unbeatable price/performance ratio in terms of CPM, reach and impact

Learn more at apgsga.ch/channelooh


Nadja Mühlemann
Head of PR / press office