Hallenstadion Zurich extends its partnership with APG|SGA – plans for a new digital moving image service

Dec. 15, 2022

The long-term extension of the successful partnership between Hallenstadion Zurich and APG|SGA has been agreed upon. The vast existing space for attractive analogue and digital formats is constantly being developed and there are plans for complete digitalisation in future.

Hallenstadion Zurich is well known for concerts, shows and spectacular events. “Our venue is Switzerland’s most successful arena. With an average of one million visitors per year, as well as over 120 national and international events, Hallenstadion Zurich tops the domestic best event hall category and is also an international frontrunner. We look forward to continuing our partnership with APG|SGA, the leading Swiss OOH company, and creating new synergies for unique advertising,” says Philipp Musshafen, CEO of Hallenstadion Zurich. “We’re extremely proud to be extending our long-standing partnership with Hallenstadion Zurich while modernising and continuing to develop our digital OOH solution,” says Patrik Denzler, Head of Partner Management East at APG|SGA. 

Over the coming months, the plan is to completely digitalise this multifunctional event venue, step by step. From summer 2023, advertisers will have access to over 100 new event eBoards. In future, the top locations will be strategically distributed over various floors and target audiences with a high propensity to spend will be met by moving images throughout every event visit.

Advertisers at Hallenstadion Zurich already have access to premium quality analogue and digital solutions in various formats (eBoards, F12, F200, Star Tower, MegaPoster, BigPosterL, etc.). These can be flexibly combined with campaigns along the public and private transport routes to the event venue. 

More information


Nadja Mühlemann
Head of PR / press office