A new era for digital advertising at Zurich Airport
Strategic expansion of the screen offering, flexible networks, programmatic and short-term booking options, based on new performance data
In collaboration with Zurich Airport, APG|SGA is expanding the digital and programmatic range at the airport even further. Airside, 44 additional screens now offer new, attractive advertising options. This means that there are now 234 digital advertising spaces available across the airport site as a whole, linked to 14 flexible networks. In addition, the data-backed management of the advertising media is optimised with performance values from the Airport Audience Measurement (AAM) system by JCDecaux.
The new DOOH offering at Zurich Airport, which can be booked programmatically, is now even more suited to advertisers who want maximum flexibility and short-term planning options. Each booking can now be planned using performance data or viewed impressions from AAM. Bookings can be made for just one day if desired, allowing passengers to be reached with precision and with relevant messages. On the basis of AAM’s viewed impressions, the digital networks can now also be purchased programmatically. Taken together with other criteria, this means particular target groups can be reached directly.
Airport Audience Measurement (AAM) is recognised and used across the globe. It was developed in collaboration with Veltys, the data specialist, and JCDecaux Data Corp. ForwardKeys delivers the specific values for real-time calculations or forecasts for Zurich Airport.
Whether at the car park, check-in, gate or baggage claim, Zurich Airport offers advertisers a unique, diverse communication space. 18 MegaPosters, 177 BigPosters, 183 poster spaces, three jet bridges and luggage trolley branding can all be optimally combined with the digital networks. Long-term branding with short-term DOOH features ensures high-reach campaigns in an international, high-value environment.