Search
Menu Menu
Menu

APG|SGA

Do you have any questions?

Contact us

Welcome

Sign out

Make a lasting impression with 3D advertising on digital screens

Nowadays, it is more important than ever for companies to inspire people with captivating stories and impressive visual experiences. 3D animations in outdoor advertising offer exactly this opportunity – they transform commercials into spectacular experiences that attract attention.

Watch and jewellery retailer Bucherer and car manufacturer Mercedes-Benz harnessed this potential and staged impressive 3D campaigns on several eBoards and ePanels in the check-in, departure and arrival areas of Zurich Airport. The two brands' commercials caught the attention of travellers and inspired them with their high-quality products.


 

EURO 2024: Real-time scores through programmatic connection

During EURO 2024, McDonald's fans could enjoy a hamburger for just CHF 1 on all match days when the Swiss national team was playing. This promotion was displayed in real time alongside the Swiss team's current score on eBoards and ePanels at Zurich Airport. 

A countdown got the Swiss population in the mood for kick-off. The centrepiece of the campaign was the integration of the score into the advertising media via a live feed, which displayed dynamic messages depending on the national team's score, thus giving the campaign additional relevance. In a third phase, the communication was automatically adjusted to the final result.



 

"Drive-to-store" effect: Outdoor advertising boosts purchase intent

Outdoor advertising in the immediate vicinity of the point of sale has a particularly strong impact at busy locations – it increases visibility, creates relevance and promotes the "drive-to-store" effect.

In 2024, Lindt & Sprüngli AG took advantage of the high passenger frequency at Zurich Airport and effectively addressed travellers with two targeted campaigns – with the aim of directing them to the nearby points of sale. An advertising impact study shows that both the likelihood of purchase and actual product purchases were increased.

Find out more

 

Premium advertising presence at Zurich Airport: visibility that makes an impact

 

APG|SGA offers 500 first-class advertising opportunities at Zurich Airport along the visitor flow – from classic posters and digital screens to innovative advertising solutions. Whether you are an international luxury brand, a travel and leisure brand, a service provider or a regional business, you will find the ideal stage here to effectively showcase your advertising message.

 

Digital success stories

Discover successful digital campaigns from existing customers and get inspired.

3D DOOH
3D DOOH
McDonalds
Programmatic DOOH
Lindt
Drive-to-Store

Inspired? Discover our digital advertising options at Zurich Airport. We would be delighted to show you the attractive advertising opportunities available during a personal tour of the airport – we look forward to hearing from you!

Product Finder     Get in touch

 

Back to overview

Scroll Up
Subscribe to our out of home media newsletter
Subscribe to newsletter
APG|SGA
Company
Jobs an career
Structure
Addresses and contact
Innovations
Imprint
Investor relations
Privacy policy
News
GTC
Cookie-Settings
myAPG|SGA
Follow us on
Subscribe to our out of home media newsletter
Subscribe to newsletter