Affluent and brand-conscious audience: diverse reach for your brand
Switzerland is an important location for internationally active executives who travel frequently and have a strong affinity for brands. As a unique communication space, Zurich Airport offers the opportunity to reach B2B and B2C target groups at one of Europe's busiest hubs. Position your brand in an environment that is frequented daily by an affluent, brand-conscious audience – on their way to work, while shopping or on business trips. Over 31 million passengers use this internationally important airport every year.
Who can you reach with airport advertising?
Age & gender
At Zurich Airport, advertisers encounter an attractive, diverse age structure with a focus on affluent, active target groups between the ages of 25 and 54 – combined with an almost equal gender distribution. This enables effective targeting of a wide variety of consumer and lifestyle segments.
Source: ASQ Report ZRH 2023
Length of stay
The average length of stay for many passengers – often between one and three hours or even longer – creates ideal conditions for advertising messages to be noticed and for a lasting brand impact to be achieved.
Source: ASQ Report ZRH 2023
Reasons for travelling
The reasons for travelling via Zurich Airport are as varied as the travellers themselves. The main motivations are leisure, business and personal visits.
Source: ASQ Report ZRH 2023
Discover over 500 attractive advertising opportunities at Zurich Airport.