On October 17, 2022, APG|SGA will open the booking window for the entire year 2023.

Secure your desired advertising spaces now and book your Out of Home campaigns early.

All the novelties for the outdoor advertising year 2023 at a glance:


APG|SGA offers its customers the most flexible solutions.

The flexible booking options are constantly being expanded. On all digital products, Flex offers the possibility to increase or reduce the broadcast intensity. The flexible booking options will also be bookable online on APG|SGA easy as of fall 2022.

Cost per mille, CPM
To give you better comparability with other digital media, the performance of APG|SGA's digital screens is now reported on the basis of the price per thousand contacts (cost per mille, CPM).

Last-minute discount
For digital campaigns now also available for short-term decisions.


For an even more comprehensive selection of analog individual spaces at unmissable locations, the analog network structure of APG|SGA will be adapted. This enables you to plan and select your desired spaces even more individually.

From 2023, we will only offer networks in the Big10 cities.

The following national networks will continue to exist:

  • Rail networks F200 Kiosk
  • Citystar F200L CH
  • Rollingstar F12LR

The existing quality requirements of APG|SGA apply to the structure and composition of the networks. Special attention is paid to optimum distribution and uniform performance within the network groups.

1 Genève , Lausanne , Luzern, St. Gallen, Basel, Biel/Bienne, Bern, Winterthur, Zürich und Lugano


Digital network

Innovative, flexible digital networks are being created at Zürich Airport at optimally positioned touchpoints along the travel chain. 44 additional digital ePanels in the Airside Center directly next to the Duty Free as well as spread across gates A, B and D ensure visibility at high-frequency hubs and provide maximum reach. The diverse passenger flows with arriving and departing passengers can be addressed with content relevant to them thanks to the even allocation of the screens.

Airport Audience Measurement (AAM)

With Airport Audience Measurement (AAM), we are also introducing an international airport currency for standardized reach measurement. The mathematical-statistical model, developed by the world's largest airport marketer JCDecaux, is already in use at over 30 airports around the world and provides advertisers with valid figures and KPIs such as viewed impressions in advance of campaign planning. Based on travel data, flight schedules and visitor flows, target groups can be narrowed down in detail - a unique currency with international comparability. Thanks to AAM, the digital screens at the airport will also be bookable programmatically in the future.

More info on the new offering will follow in late fall 2022.

Airport advertising

50 % Rabatt auf das Angebot Promotion

The Product Finder has been improved, optimized, and enriched with additional advertising opportunities in the mountains and at Zürich Airport.

Now you can...

  • filter offers without entering an area.
  • export the shopping cart as an excel file.
  • search for advertising opportunities for industries such as alcoholic beverages, politics, religion and more.
  • directly access to the eCalculator and the discounts.

Product Finder


Neues Pricing – Einfach, modern und mit zusätzlichen Rabattstufen

For the 2023 booking window, a modern and market-oriented pricing system with new price tables as well as enriched discount levels will be applied.

Prices, discounts and specials 2023


Book your Out of Home campaign today.

Our sales team will be happy to assist you personally.

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