Out of Home Targeting generates sales
![]() |
|
|
|
ContentsManagement SummaryEchinaforce® Poster CampaignOut of Home Targeting allows the accurate placement of messages along major distribution channels. With a prominent poster campaign for its Echinaforce® product as well as a systematic approach in site selection and target group communication, Bioforce AG achieved excellent sales pressure and advertising impact. Sales advanced by 48% in the campaign period during the influenza season, and market share picked up significantly as well. The measured Poster Performance Index (PPI) ratings were also higher than the average in its market segment: 47% for recall, 59% for appeal, and 53% for brand recognition. |
|
|
ContentsSystematic selection in the vicinity of points of saleStrategy and Planning
|
|
||
Contents750 panels with F12 and F200 formatsMedia
|
||
The concentrated placement of Echinaforce® posters near pharmacies and drug stores in German- and French-speaking Switzerland sensitized the target groups on the spot and encouraged consumers to buy Echinaforce® at the nearby point of sale. (Photo source: Google) |
||
Example: sites selected in the center of Zürich. (Photo source: Google) |
|
||
ContentsSignificant sales and market share gainsResultsImpressive research results
Sales success for Echinaforce®
|