Advertising that gets straight to the point
OoH targeting for GVB's "lightning protection campaign"
Buildings insurer GVB in Berne has been offering protection against damage to buildings from fire or natural hazards in the Canton of Berne for over 200 years.
Potential GVB customers are less aware of or underestimate the damage caused by lightning strikes. An effective prevention and information campaign helps to put the focus on lightning strikes and the damage they cause to buildings. Moreover, it shall motivate homeowners to install lightning protection systems.