Content: Mac Fullbranding

Out of Home Media Performance

High-impact product promotion


This APG|SGA study examines the effect of the new form “Station full branding”. For this we used the full branding campaign for MAC Cosmetics, which occupied all of APG|SGA’s available out-of-home advertising inventory in the Zürich-Stadelhofen railway station.

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Factsheet (785.9 KB)