Out of Home Media Performance
Effective advertising for promotions
Using advertising spots on ePanels – precisely timed by weekday – SPAR Handels AG achieved an excellent advertising effect among the local target group. Sales of the advertised products (e.g. Rivella) increased to 82% and the footfall also grew by 5.3% during the campaign period. Figures obtained in an online survey on recall (60%) and appeal (50%) were also above average. This enabled SPAR, whose key instruments are print ads and mass mailings, to successfully compensate the loss of reach brought about by a loss of readers in print media and the "Stop, No Advertising" stickers on mailboxes.
Case brochure (369.5 KB)