Content: Valiant

How purple vehicles can become brand ambassadors


Valiant is an independent bank which operates exclusively in Switzerland and is one of the most important financial service providers, with over 85 branches. It offers private customers, self-employed persons and SMEs a comprehensive, easy-to-understand offering in all financial matters.

For many years now, Valiant has used the inimitable "Purple" brand, which is unique within the banking sector, and has had great success with it. The aim is to directly target mobile and urban target groups to increase brand awareness sustainably. Regular studies investigate the development of the perception and effect of campaigns.

85% of respondents were able to recognize the subject of the Valiant brand – even for anonymized sender information.  Best Practice Valiant Factsheet (774.5 KB)