Content: Swiss Poster Award Winners

 

Swiss Poster Award 2017

The best Swiss poster of 2017 
The “Social Contacts” campaign has been crowned Poster of the Year 2017 at the Swiss Poster Award ceremony. The expert jury presented a total of 28 nominations in six categories.

Poster of the Year

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Poster of the Year – «Soziale Kontakte»

Poster of the Year – «Soziale Kontakte»

Encounters with others can cause fear and stress among people with autism. Therefore, they are dependent on understanding. That's the focus of the campaign by Autismus Forum Schweiz, realizing it with an impressive idea that is implemented with great attention to detail.

Soziale Kontakte
Client Autismus Forum Schweiz, Adliswil
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photo Illusion, Bangkok
Format F12 (116,5×170 cm)

Commercial National

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Gold – «digitec Community Kampagne»

Gold – «digitec Community Kampagne»

For this campaign, especially the product reviews on digitec.ch are important. The best, funniest and most absurd reviews from the community were illustrated with the corresponding products and staged in the usual style of the previous digitec campaigns.

digitec Community Kampagne
Client digitec Digitec Galaxus AG (InHouse)
Creative agency Digitec Galaxus AG (InHouse), Zürich
Media agency Digitec Galaxus AG (InHouse), Zürich
Design Digitec Galaxus AG (InHouse), Zürich
Text Digitec Galaxus AG (InHouse), Zürich
Photo Cathrin Schön Fokus Produkt Fotografie, Thomas Kunz (Digitec Galaxus AG (InHouse)
Format F12 (268,5 × 128 cm), F4 (89,5 x 128 cm)

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Silver – «Mehr Buch fürs Geld»

Silver – «Mehr Buch fürs Geld»

Ex Libris operates the largest media online shop of Switzerland, with 6 million books at low prices. The poster campaign dramatized the message "more book for the money" by humorously extending well-known book titles. 7 visuals were used: from the children's book to the literary classic.

Mehr Buch fürs Geld
Client Ex Libris, Dietikon
Creative agency Ruf Lanz AG, Zürich
Media agency the Generation Media AG, Zürich
Design Dave Schellenberg (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Markus Ruf
Format F200 (116,5 x 170 cm)

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Bronze – «McDonald's App»

Bronze – «McDonald's App»

At the end of 2016, McDonald's Switzerland launched the first app, and because McDonald's products have an almost iconic recognition value, we simply turned them into app icons - the key visuals of the campaign. That visually reduces the message to a maximum and makes it perfect for the poster medium.

McDonald's App 
Client McDonald's Suisse Restaurants Sàrl, Crissier
Creative agency TBWA\Zürich, Zürich
Media agency OMD Schweiz AG, Zürich
Design Bruce Roberts, Michel Kissling, Gaston Filippo
Text Manuel Wenzel, David Voges
Illustration analog/digital 3d visuals & animation
Format F12 (268,5 x 128 cm)

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Nomination – «Galaxus Polit»

Nomination – «Galaxus Polit»

Before any election or vote, the parties are shouting their slogans in our faces with wishy-washy advertising brochures and intrusive posters. But if politics is constantly advertising badly, one day advertising will take revenge with bad politics. That's how good advertising works. Or bad politics.

Galaxus Polit
Client Galaxus, Zürich 
Creative agency Digitec Galaxus AG (InHouse), Zürich
Media agency Digitec Galaxus AG (InHouse), Zürich
Design Digitec Galaxus AG (InHouse), Zürich
Text Rainer Brenner
Illustration Oculus Illustration
Format F4 (89.5 x 128 cm)

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Nomination – «LOVE FASHION»

Nomination – «LOVE FASHION»

Those who love their own product will also be loved.  With the corporate claim "LOVE NAVYBOOT", Navyboot stages the love of quality, fashion, design and imagination. A brand promise from the heart.

LOVE FASHION
Client NAVYBOOT AG, Zürich
Creative agency ViznerBorel, Zürich
Media agency NAVYBOOT AG, Zürich
Design Hanna Zimmermann, Guillaume Borel
Text Guillaume Borel
Photo Armin Zogbaum
Format F200 (116,5 x 170 cm)

Commercial Regional

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Gold – «Benachteiligte bevorzugt»

Gold – «Benachteiligte bevorzugt»

The new Langstrasse Hiltl also wanted to offer job opportunities to people with an unconventional CV. Thus, the seven visuals came along accordingly unusual. This was a success: There were numerous applications, and 10 people found a job at the Hiltl.

Benachteiligte bevorzugt
Client Hiltl AG, Zürich
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf, Linda Egloff, Andreas Hornung
Format F200 (116,5 x 170 cm)

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Silver – «Schweizer Monat - Backwords»

Silver – «Schweizer Monat - Backwords»

As a liberal author magazine, the Schweizer Monat stands for a differentiated journalism and offers a new perspective on current issues. In its new campaign it demonstrates this fact by recognizing a new perspective on contemporary discourses in relevant terms. All that's required is a fresh look at the word.

SCHWEIZER MONAT – BACKWORDS
Client SMH Verlag AG – Schweizer Monat, Zürich
Creative agency Havas AG, Zürich
Design Frank Bodin (CEO), Patrick Beeli (CD), Michael Kathe (CD), Priska Meyer (AD)
Text Mathias Bart, Silja Rast
Format F12 (268,5 x 128 cm)

 

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Bronze – «Letztlich steckt in jedem ein Vegetarier»

Bronze – «Letztlich steckt in jedem ein Vegetarier»

Hiltl in Zürich is the most famous vegetarian restaurant in Switzerland. On the basis of different carnivores and their natural prey it has been shown with a wink: In the end, there's a vegetarian in all of us. Until today, eight visuals have been illustrated affectionately.

Letztlich steckt in jedem ein Vegetarier
Client Hiltl AG, Zürich
Creative agency Ruf Lanz AG, Zürich
Design Markus Ruf (CD), Isabelle Hauser (AD)
Text Markus Ruf, Thomas Schöb
Illustration Catherine Martin, Laura Hofer
Format F12 (268,5 x 128 cm)

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Nomination – «Vegetarische Sinnesfreuden»

Nomination – «Vegetarische Sinnesfreuden»

Hiltl opened a restaurant in the red light district of Zürich in September 2017: the Langstrasse Hiltl. The launch campaign consisted of four visuals and sensually showed that there are now also vegetarian delights along Langstrasse.

Vegetarische Sinnesfreuden
Client Hiltl AG, Zürich
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf, Linda Egloff
Format F12 (268,5 x 128 cm)

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Nomination – «Alles drin»

Nomination – «Alles drin»

Among other things, the prices of Edelweiss long-distance flights include the free transport of sport equipment. To dramatize this benefit, we used a typographic twist: Sporting goods - such as a golf bag - have been incorporated into the destination names.

Alles drin
Client Edelweiss Air AG, Zürich
Creative agency thjnk Zürich AG, Zürich
Media agency Ace2Ace outdoor media ag, Cham
Design Pablo Schencke
Text Alexander Jaggy
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

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Nomination – «Schnappt zu»

Nomination – «Schnappt zu»

An alarm equipment is hardly the stuff for an attractive visual. Even less if it's a whole system. Where illustration is not an option, text intrudes. Especially because there's no lack of good arguments. So what else makes more sense than a classic headline campaign? Exactly.

Schnappt zu
Client Anliker Alaram AG, Zürich
Creative agency Marti Communications AG, Zürich
Media agency Marti Communications AG, Zürich
Design Philip Meier
Text Stefan Beck
Format F12 (268,5 x 128 cm)

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Nomination – «The fine Art of Drinking»

Nomination – «The fine Art of Drinking»

Al Mulinetto is a traditional winery high above the Lago Maggiore in the canton of Ticino. The hiqh-quality and limited products are advertised with an artistic poster series under the campain slogan "The fine art of Drinking".

The fine Art of Drinking
Client Al Mulinetto, Gordola
Creative agency Process AG, Zürich
Design Fabian Bertschinger
Format F4 (89,5 x 128 cm)

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Nomination – «Icons»

Nomination – «Icons»

Also in 2017, Sunrise has the best mobile network in Switzerland. To show this, we used app icons that have a letter as icon design. Arranged as on a mobile screen, these icons then form words that exactly say what you need the fastest network for.

Icons
Client Sunrise Communications AG, Zürich
Creative agency TBWA\Zürich, Zürich
Media agency mediatonic sa, Genève
Design Bruce Roberts
Text Manuel Wenzel
Format F200 (116,5 x 170 cm)

Public Service

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Gold – «Soziale Kontakte»

Gold – «Soziale Kontakte»

Encounters with others can cause fear and stress among people with autism. Therefore, they are dependent on understanding. That's the focus of the campaign by Autismus Forum Schweiz, realizing it with an impressive idea that is implemented with great attention to detail.

Soziale Kontakte
Client Autismus Forum Schweiz, Adliswil
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photo Illusion, Bangkok
Format F12 (116,5×170 cm)

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Silver – «KEINE LUFT»

Silver – «KEINE LUFT»

Not being able to breathe is a frightening feeling. Over one million people in Switzerland know this because they suffer from respiratory distress, e.g. asthma, COPD or sleep apnea. To show that they are not left alone with their needs, the lung league improves their quality of life.

KEINE LUFT
Client Lungenliga Schweiz, Bern
Creative agency Spinas Civil Voices, Zürich
Design Miriam Fischer
Text Matthias Freuler, Susi Kammergruber
Photo Garrigosa Studios, Barcelona
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm), F24 (268,5 x 256 cm)

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Bronze – «Modellauto-Bausatz»

Bronze – «Modellauto-Bausatz»

In the city of Zürich, the VBZ is positioned as a smart alternative to the private transport since 2002. The latest visual of the multiple award-winning campaign shows by means of a model kit that cars have always been demanding much time, patience and nerves…

Modellauto-Bausatz
Client Verkehrsbetriebe der Stadt Zürich VBZ, Zürich
Creative agency Ruf Lanz AG, Zürich
Design Markus Ruf (CD), Danielle Lanz (CD), Isabelle Hauser (AD), Grit Wolany (AD)
Text Markus Ruf
Photo Rico Rosenberger
Format F200 (116,5 x 170 cm), BigPoster

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Nomination – «Profilsohle»

Nomination – «Profilsohle»

Falling accidents are the most common cause of accidents in Switzerland. During the winter months there are more accidents than in the summer months. That's why Suva reminded with this striking poster to wear shoes with non-slip profile.

Profilsohle
Client Suva, Luzern
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photo Tobias Stierli, Simone Vogel
Format F12 (268,5 x 128 cm)

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Nomination – «Che Guevara»

Nomination – «Che Guevara»

October 9th 2017 was the 50th anniversary Che Guevara's death - with accordingly high media response. On this occasion it was recalled that animals can't fight for their rights themselves. That's why "Tier im Recht" does it for them.

Che Guevara
Client Tier im Recht (TIR), Zürich
Creative agency Ruf Lanz AG, Zürich
Design Isabelle Hauser (AD), Laura Hofer (Grafik), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Format F200 (116,5 x 170 cm)

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Nomination – «Gotthard»

Nomination – «Gotthard»

For the promotion of the SRF highlight critical aspects of the major project have been underlined in the campaign: the mysterious worm disease, the tension with foreign workers, the risky use of dynamite in the tunnel construction and the numerous miners who lost their lives in the Gotthard massif.

Gotthard
Client Schweizer Radio und Fernsehen, Zürich
Creative agency thjnk Zürich AG, Zürich
Design Pablo Schencke
Text Alexander Jaggy
Photo Tobias Saul
Format F24 (268,5 x 256 cm)

Culture

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Gold - «Terror»

Gold - «Terror»

Play by Ferdinand von Schirach. A terrorist kidnaps an airliner with the intention of crashing it at a fully occupied arena. A military pilot faces the decision of shooting down the passenger plane at the last second or to additionally sacrifice the people at the stadium.

Terror
Client TOBS Theater Orchester Biel Solothurn, Biel
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Format F4 (89,5 x 128 cm)

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Silver – «Der Chinese»

Silver – «Der Chinese»

Play by Benjamin Lauterbach. As a cultural ambassador, the Chinese visits a family in Berlin. The cultural differences impede communication, not least because of different eating habits; Spreewald pickles are repeatedly offered to the Chinese.

Der Chinese
Client TOBS Theater Orchester Biel Solothurn
Creative agency Atelier Bundi AG
Design Stephan Bundi
Format F4 (89,5×128 cm)

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Bronze – «52. Solothurner Filmtage»

Bronze – «52. Solothurner Filmtage»

"Is this still a Swiss movie?" The visual has been developed treating this question. The answer: There is no typical Swiss movie. The genre is defined by variety and overlapping boundaries. Our visual picks up on that and lets collide diverse forms of expression.

52. Solothurner Filmtage
Client Solothurner Filmtage, Solothurn
Design Raffinerie, Zürich
Format F4 (89,5 x 128 cm)

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Nomination – «The Happy Show»

Nomination – «The Happy Show»

Poster for the exhibition of Stefan Sagmeister on the subject of "Happiness" at the Museum für Gestaltung, Zürich.

The Happy Show
Client
Musem für Gestaltung Zürich, Zürich
Creative agency Erich Brechbühl [Mixer], Luzern
Design Erich Brechbühl
Format F4 (89,5×128 cm)

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Nomination – «New Stuff – Neue Stoffe. Gestalten mit Technischen Textilien»

Nomination – «New Stuff – Neue Stoffe. Gestalten mit Technischen Textilien»

Exhibition poster for our corporate design client "Textilmuseum St. Gallen". The exhibition focuses on high-tech textiles. In addition to the exhibition graphic we have implemented all necessary means of communication. Printing technology (reflector screen printing) and structure of the visual reflect the attitude and materials of the exhibition.

New Stuff – Neue Stoffe. Gestalten mit Technischen Textilien
Client Textilmuseum St. Gallen, St. Gallen
Creative agency Büro Sequenz, St. Gallen
Media agency Büro Sequenz, St. Gallen
Design Sascha Tittmann (AD), Niklaus Knecht (Grafik), Jürg Waidelich (Beratung)
Text Silvia Gross
Format F4 (89,5×128 cm)

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Nomination – «Innerschweizer Filmpreis»

Nomination – «Innerschweizer Filmpreis»

Poster for the newly launched film prize of Centeral Switzerland.

Innerschweizer Filmpreis
Client Albert Koechlin Stiftung, Luzern
Creative agency Erich Brechbühl [Mixer], Luzern
Design Erich Brechbühl
Format F4 (89,5×128 cm)

Poster Innovations

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Gold – «Edelweiss Nonstop»

Gold – «Edelweiss Nonstop»

All flights operated by Edelweiss are direct flights. To underline this travel benefit, thjnk Zürich has written the destination names seamlessly over two poster sites. The red posters have been glued as usual, the destinations later attached with white adhesive letters.

Edelweiss Nonstop
Client Edelweiss Air AG, Zürich
Creative agency thjnk Zürich AG, Zürich
Media agency Ace2Ace outdoor media ag, Cham
Design Pablo Schencke
Text Alexander Jaggy
Format F12 (268,5 x 128 cm), F200 (116,5 x 170 cm)

Digital Out of Home

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Gold – «Ja zu einem lebendigen Inseli»

Gold – «Ja zu einem lebendigen Inseli»

Campaign for the urban initiative against coach parkings adjacent to the popular Inseli park on the lakeside next to the KKL.

Ja zu einem lebendigen Inseli
Client JUSO Stadt Luzern, Luzern
Creative agency Erich Brechbühl [Mixer], Luzern
Design Erich Brechbühl
Spot Josh Schaub
Format ePanel (1080 x 1920 Pixel)

Impressions of the APG|SGA Poster Night 2018