Content: Swiss Poster Award Winners - 2018

 

Swiss Poster Award 2018

For the “Swiss Poster Award”, the expert jury awarded a total of 19 prizes. The “50 Years of Big Mac” campaign created by TBWA\Zürich for McDonald's Suisse won the ultimate accolade, “Poster of the Year 2018”. 350 invited guests gathered to celebrate the winners at the APG|SGA Poster Night on 7 March 2019, at Halle 622 in Zürich Oerlikon.

Poster of the Year

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2018

Poster of the Year 2018 – «50 Years of Big Mac»

50 Years of Big Mac
Client McDonald's Suisse Restaurants Sàrl, Crissier
Creative agency TBWA\Zürich, Zürich
Media agency OMD Schweiz AG, Zürich
Design TBWA\
Text TBWA\
Format F200 (116,5 x 170 cm)

Commercial National

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Gold 2018

Commercial National Gold 2018 – «50 Years of Big Mac»

2018 saw the 50th anniversary of the Big Mac. We celebrated the fact that it had existed unchanged for 50 years and yet was still successful with 50 uniquely designed posters. For each poster, we replaced the beef patties with words which illustrated the changes that had taken place in all areas during those 50 years and which thus reached all target groups. Just as the Big Mac itself does.

50 Years of Big Mac
Client McDonald's Suisse Restaurants Sàrl, Crissier
Creative agency TBWA\Zürich, Zürich
Media agency OMD Schweiz AG, Zürich
Design TBWA\
Text TBWA\
Format F200 (116,5 x 170 cm)

Laudatio 

 

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Silver 2018

Commercial National Silver 2018 – «OLMA Plakate 2018»

The images were from an experiment in which we looked at the ability to recognize well-known OLMA animal motifs. The idea was to modify their form to allow more room for interpretation.

OLMA Plakate 2018
Client OLMA Messen St. Gallen
Creative agency Vitamin 2 AG
Media agentcy TKF
Design Dominic Rechsteiner
Format F12 (268,5 x 128 cm) and F4 (89,5 x 128 cm)

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Bronze 2018

Commercial National Bronze 2018 – «Ex Libris, Mehr Buch fürs Geld»

Ex Libris operates Switzerland's largest online media shop offering 6 million books at low prices. Hence the campaign's pithy message "More book for your money". This is illustrated by strikingly enhanced titles of well-known books. Five new visuals were added in 2018.

Ex Libris «Mehr Buch fürs Geld»
Client Ex Libris, Dietikon
Creative agency Ruf Lanz, Zurich
Media agency the Generation Media, Zurich
Design Dave Schellenberg (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Christian Stüdi
Format F200 (116,5 x 170 cm)

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Nomination 2018

Commercial National Nomination 2018 – «Migrol Car Wash, Autos wie Ming-Vasen»

Migrol Car Wash uses only washing technology that is gentle on paintwork and the environment. As a stunning illustration of this customer benefit, cars were painted in the style of delicate porcelain Ming vases. The message was clear: we will clean your precious objects with care. The campaign comprised five visuals – ranging from a small car to a sports car and a van.

Migrol Car Wash «Autos wie Ming-Vasen»
Client
Migrol Car Wash, Zurich
Creative agency Ruf Lanz, Zurich
Media agency the Generation Media, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photography Aschmann Klauser
Format F12 (268.5 x 128 cm)

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Nomination 2018

Commercial National Nomination 2018 – «SPIELEN STATT GAMEN»

The M-Budget Mobile campaign motivates the Swiss to rethink their smartphone habits – and rewards those who use their phones sparingly.

SPIELEN STATT GAMEN
Client
Federation of Migros Cooperatives
Creative agency Wirz Communications AG
Media agency DYNAMO – Dentsu Aegis Network AG
Design Niels Schäfer
Text Simon Smit
Photography Dan Cermak
Format F12 (268.5 x 128 cm)

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Nomination 2018

Commercial National Nomination 2018 – «WoZ-App»

The WoZ-App campaign uses well-known conservative politicians to advertise the new app for the WOZ weekly newspaper. Even though these politicians are famed for holding opinions that are diametrically opposed to the viewpoints of the WOZ. But that's the point: the new app allows people who don't want others to know that they read the WOZ to read the newspaper. In public, no less.

WoZ-App
Client WOZ, die Wochenzeitung (weekly newspaper)
Creative agency Leo Burnett Schweiz AG
Design Martin Stulz, David Fischer, Ilija Gautschi
Text Urs Schrepfer
Photography Christian Bobst
Format F200 (116.5 x 170 cm)

Commercial Regional

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Gold 2018

Commercial Regional Gold 2018 – «Hiltl Prozente für Studis»

Hiltl is the most famous vegetarian restaurant in Switzerland. To enable students to enjoy the healthy fare too, discounts are offered. The campaign makes this point in a surprising and striking manner: with fruit and vegetables organically shaped like percent signs. Three visuals were displayed in locations around higher education establishments.

Hiltl «Prozente für Studis»
Client Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Laura Hofer (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photography Laura Hofer
Format F200 (116.5 x 170 cm)

Laudatio

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Silver 2018

Commercial Regional Silver 2018 – «Alles hängt irgendwie zusammen.»

The "Everything is connected somehow" concept demonstrates that each and every action of a consumer is directly linked to organic farming. To illustrate this connection, organic products bearing the Bud logo were combined with various representatives from the animal kingdom.

Alles hängt irgendwie zusammen.
Client Bio Suisse
Creative agency thjnk Zürich
Media agency Konnex
Design Alexander Jaggy (Creative Managing Director), Pablo Schencke (CD)
Text Alexander Jaggy (Creative Managing Director)
Illustrator Maurus Zehnder
Photography Felix Schregenberger
Format F200 (116.5 x 170 cm)

 

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Bronze 2018

Commercial Regional Bronze 2018 – «Al Mulinetto – The fine art of drinking»

Al Mulinetto is a traditional winery high above Lake Maggiore in the Canton of Ticino. The campaign slogan "The fine art of drinking" advertises the high-quality and limited-edition products with a series of artistic posters.

Al Mulinetto – The fine art of drinking
Client  Al Mulinetto
Creative agency Process Brand Communication
Design Niklaus Mettler (AD), Boris Stoll (AD), Jessica Roux (AD), Fabian Bertschinger (CD)
Format F4 (89.5 x 128 cm)

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Nomination 2018

Commercial Regional Nomination 2018 – «Für überdurchschnittliche Leser»

Posters have to be striking and achieve their purpose with little text. Unless that rule is broken deliberately to make them interesting. To potential NZZ newspaper readers – in other words, people who like words. We positioned the posters in places where people have time to read, such as bus stops. And rewarded readers with a special offer (and an entertaining read).

Für überdurchschnittliche Leser
Client Neue Zürcher Zeitung AG
Creative agency Scholz & Friends Schweiz AG
Media agency Carat
Design Luca Stancheris, Olivier Nowak
Text Maira Weidmann, Christian Vosshagen
Format F200 (116.5 x 170 cm)

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Nomination 2018

Commercial Regional Nomination 2018 – «Hiltl Ein Stück Zürcher Geschichte»

According to the Guinness World Records, Hiltl was the world's first vegetarian restaurant. It was established by Ambrosius Hiltl in 1898. To mark its 120th anniversary, the campaign looked back at the restaurant's long history – with impressive monuments in the shape of fruit and vegetables. A total of four visuals were used.

Hiltl «Ein Stück Zürcher Geschichte» 
Client
Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photography flaeck (CGI), Aschmann Klauser (image editing)
Format Big Poster

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Nomination 2018

Commercial Regional Nomination 2018 – «Hiltl Letztlich steckt in jedem ein Vegetarier»

Zurich's Hiltl is the most famous vegetarian restaurant in Switzerland. Well-known carnivores and their natural prey were used in a humorous way to show that there is a vegetarian inside everyone. The multiple-award-winning campaign was continued in 2018 with four new visuals: a lion, a grizzly bear, a crocodile and a great white shark.

Hiltl «Letztlich steckt in jedem ein Vegetarier»
Client
Hiltl, Zurich
Creative agency Ruf Lanz, Zurich
Design Catherine Martin (AD), Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Illustrations Catherine Martin
Format F12 (268.5 x 128 cm)

 

Public Service

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Gold 2018

Public Service Gold 2018 – «KEINE LUFT»

Being unable to breathe is a terrifying experience. Over a million people in Switzerland know this feeling because they suffer from respiratory problems such as asthma, COPD or sleep apnoea. To make sure that these people do not have to suffer alone, the Lung League helps to improve their quality of life.

KEINE LUFT
Client Swiss Lung League, Berne
Creative agency Spinas Civil Voices, Zurich
Media agency Spinas Civil Voices, Zurich
Design Andrea Reinhart
Text Susi Kammergruber
Photography Garrigosa Studios, Barcelona
Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm) and F24 (268.5 x 256 cm)

Laudatio

 

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Silver 2018

Public Service Silver 2018 – «TIR, Manche Tiere werden wie Müll behandelt»

Tier im Recht (TIR) has been fighting for animal rights laws and a consistent enforcement of these laws for more than 20 years. Great progress has been made during this time. Nevertheless, countless animals in Switzerland still suffer under illegal provisions. The multiple-award-winning campaign features three new visuals painfully portraying animals as trash.

TIR «Manche Tiere werden wie Müll behandelt»
Client
Tier im Recht (TIR), Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD)
Text Markus Ruf
Photography/CGI Carioca Studio/Visualeyes International AG, Zurich
Format F24 (268.5 x 256 cm)

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Bronze 2018

Public Service Bronze 2018 – «Arbeitgeberkampagne IV-Stellen»

Mental health problems have a major impact on the behaviour of those afflicted and suppress their true personality. Mental health problems are on the rise, particularly in the workplace, and are one of the most common reasons for employees to be on sick leave. SVA Zürich helps to identify such problems early on and offers support in dealing with mental illness.

Arbeitgeberkampagne IV-Stellen
Client SVA Zürich
Creative agency tbd. Zurich
Media agency JBW Media
Design Christian Bobst (AD), Sandro Nicotera (AD)
Text Tom Seinige (CD)
Photography Alexander Khokhlov
Format F200 (116.5 x 170 cm)

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Nomination 2018

Public Service Nomination 2018 – «Alle sind gleich. Niemand ist gleicher.»

With the "Everyone is equal. No one is more equal." campaign to raise awareness, Pro Infirmis deliberately distances itself from the clichés of NGO advertising. It aims to evoke a smile instead of tears, while showing people with disabilities as an integral part of society.

Alle sind gleich. Niemand ist gleicher.
Client Pro Infirmis
Creative agency thjnk Zürich
Media agency Konnex
Design Alexander Jaggy (Creative Managing Director), Pablo Schencke (CD), Coco Hess (AD)
Text Alexander Jaggy (Creative Managing Director)
Photographer Julia Baier
Format F200 (116.5 x 170 cm

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Nomination 2018

Public Service Nomination 2018 – «VBZ Besetzte Parkhäuser»

The VBZ corporate communications department claims that changing to public transport is worthwhile. Starting in 2001, VBZ and its creative agency Ruf Lanz have been coming up with ever more reasons why. Not by pointing the finger, but in a surprising and entertaining style, never without a touch of humour.

VBZ «Besetzte Parkhäuser»
Client
VBZ, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photography Rico Rosenberger, Michèle Aschmann
Format F200 (116.5 x 170 cm)

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Nomination 2018

Public Service Nomination 2018 – «Suva Sprint-Treppe»

Walking is an automatic series of movements for most of us. Walking seems harmless. But the reality is unfortunately somewhat different: tripping and falling is the number one cause of accidents in Switzerland. A quarter of all accidents occur on steps or stairs. That is why this visual strikingly illustrates that stairs are not a running track.

Suva «Sprint-Treppe»
Client Suva, Lucerne
Creative agency Ruf Lanz, Zurich
Design Grit Wolany (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Photography Grit Wolany (CGI)
Format Big Poster

Culture

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Gold 2018

Culture Gold 2018 – «Animal Farm»

A play based on George Orwell's "Animal Farm". The animals suffer from the farmer's exploitation and alcoholism. After the pigs seize power, the other animals become enslaved again. The novel depicts a dystopian worldview, using allegory to demonstrate humankind's inability to deal with power.

Animal Farm
Client TOBS Theater Orchester Biel Solothurn, Biel
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Illustration Stephan Bundi
Format F4 (89.5 x 128 cm)

Laudatio

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Silver 2018

Culture Silver 2018 – «Social Design»

Social Design refers to design for and in cooperation with society. The combination of large 3D letters and people portrays this complex topic in a simple and direct style. With over 380 figures, the poster depicts a cross-section of society: old and young, women and men, people working and relaxing.

Social Design
Client Museum of Design Zurich
Creative agency studio marcus kraft
Design Marcus Kraft
Format F4 (89.5 x 128 cm)

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Bronze 2018

Culture Bronze 2018 – «Antiquariats-Messe Zürich / Meret Oppenheim»

The Zurich Antiquarian Book Fair was advertised with posters featuring minimalist-style bookshelves and a linear Helvetica typeface. With a touch of humour, the posters claimed that a number of famous persons would also be attending the fair. Not in person, of course, but in spirit – represented by their books.

Antiquariats-Messe Zürich / Meret Oppenheim
Client Zurich Antiquarian Book Fair
Creative agency Serviceplan Suisse AG
Media agency Mediaplus Suisse AG
Design Martin Spillmann (CD/AD), Rémy Steinmann (Graphics)
Text Martin Spillmann
Format F4 (89.5 x 128 cm)

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Nomination 2018

Culture Nomination 2018 – «The Roommate»

The Roommate. Two women in their late 50s experiment with communal living. "The Roommate" is a play about friendship, isolation, second chances and the consequences of our decisions, as well as the cultural and emotional differences between two women.

The Roommate
Client TOBS Theater Orchester Biel Solothurn, Biel
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Illustration Stephan Bundi
Format F4 (89.5 x 128 cm)

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Nomination 2018

Culture Nomination 2018 – «Les Fées du Rhin (Die Rheinnixen)»

Les fées du Rhin (The Rhine Nixies). A pacifist opera in which the Rhine Nixies intervene in affairs, silence the fighting and cause love to triumph over violence.

Les fées du Rhin (The Rhine Nixies)
Client TOBS Theater Orchester Biel Solothurn, Biel
Creative agency Atelier Bundi AG, Boll
Design Stephan Bundi
Illustration Stephan Bundi
Format F4 (89.5 x 128 cm)

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Nomination 2018

Culture Nomination 2018 – «LES ÉTÉS D'YVERDON-LES-BAINS»

The poster provides information on the cultural programme (events, festivals, activities, etc.) offered in the town of Yverdon-les-Bains in the summer – a visual that tops all other sources of information on the events.

LES ÉTÉS D'YVERDON-LES-BAINS
Client The town of Yverdon-les-Bains
Creative agency Atelier Poisson
Design Atelier Poisson
Photography Atelier Poisson
Format F4 (89.5 x 128 cm)

Out of Home Innovations

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Gold 2018

Out of Home Innovations Gold 2018 – «Happy Scanner – Das erste E-Panel, das glücklich macht»

How can colourful clothing be promoted in winter? Selfnation, Europe's leading online shop for made-to-measure trousers shows how: with the Happy Scanner. This measures the percentage of black in an outfit and offers a discount matching the same percentage on the Selfnation collection. Because colourful clothing is proven to make people happy.

Happy Scanner – Das erste E-Panel, das glücklich macht
Client Selfnation/RealLook AG
Creative agency Y&R Wunderman
Design Swen Morath (CCO), Kevin Zysset, Susanne Weeber (AD), Konstantinos Gkikas, Raphael Grob (Graphics), Marcel Berberich (Head of Technology)
Text Anna Leudolph
Format ePanel/eBoard

Laudatio

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Silver 2018

Out of Home Innovations Silver 2018 – «Willkommen im Kanton Schwyz»

With twenty individually designed advertising boards, the Canton of Schwyz presents its tourist highlights in the best light – even at night. Because the visuals change in the dark: when they are caught in the headlights of passing vehicles, an additional layer is revealed.

Reflektierende Tourismuswerbung: Willkommen im Kanton Schwyz
Client Office for Economy, Canton of Schwyz
Creative agency Clavadetscher Gestaltung für Kultur und Wirtschaft
Design Gabriel Andermatt, David Clavadetscher
Text Canton of Schwyz, Schwyz Tourism
Illustration Gabriel Andermatt, Uwe Stettler
Format Big poster, 420 x 325 cm and 295 x 230 cm

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Bronze 2018

Out of Home Innovations Bronze 2018 – «MIGROS greets MIGOS am Open Air Frauenfeld»

In honour of the rappers MIGOS, MIGROS dropped the "R" from its name in lights above the stage during the concert at Open Air Frauenfeld and caused plenty of talk, Instagrammable content and news in 20 Minuten.

MIGROS greets MIGOS am Open Air Frauenfeld
Client Migros
Creative agency Just Live AG
Text Nico Canori
Format Name in lights

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Nomination 2018

Out of Home Innovations Nomination 2018 – «Häng dich rein – Costa Rica»

Clinging on was on the agenda at Zurich's main station on 4 September 2018. In keeping with the slogan "Häng dich rein" (hang on), passers-by had the chance to win free flights to Costa Rica with a little physical exertion. This involved putting on a sloth costume and hanging on to a branch for as long as possible. The stage set was designed in a 16:9 format and the films were shown at the DOOH points in the station.

Häng dich rein – Costa Rica
Client Edelweiss Air AG
Creative agency thjnk Zürich
Media agency Mediaschneider
Design Alexander Jaggy (Creative Managing Director), Pablo Schencke (CD), Cocco Hess (AD) Lukas Frischknecht (AD)
Text Alexander Jaggy (Creative Managing Director)
Format Promotion

Digital Out of Home

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Gold 2018

Digital Out of Home Gold 2018 – «persönlich Anagramme»

persönlich is the leading magazine for the communication and media industry. Its current campaign is based on anagrams: words that can be formed from other words by rearranging the individual letters. This allows persönlich's topics to be revealed with an element of surprise. 10 different anagrams have appeared to date.

persönlich «Anagramme»
Client persönlich Verlag, Zurich
Creative agency Ruf Lanz, Zurich
Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)
Text Markus Ruf
Animation Drastik GmbH, Simon Wick
Format eBoard

Laudatio

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Silver 2018

Digital Out of Home Silver 2018 – «Al Mulinetto – The fine Art of Drinking»

Al Mulinetto is a traditional winery high above Lake Maggiore in the Canton of Ticino. The campaign slogan "The fine art of drinking" advertises the high-quality and limited-edition products with a series of artistic posters.

Al Mulinetto – The fine Art of Drinking
Client Al Mulinetto
Creative agency Process Brand Communication
Media agency Schaltag
Design Fabian Bertschinger (CD)
Advert Lukas Rosenmund (Motion)
Format ePanel, eBoard

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Bronze 2018

Digital Out of Home Bronze 2018 – «Arbeitgeberkampagne IV-Stellen»

Mental health problems have a major impact on the behaviour of those afflicted and suppress their true personality. Mental health problems are on the rise, particularly in the workplace, and are one of the most common reasons for employees to be on sick leave. SVA Zürich helps to identify such problems early on and offers support in dealing with mental illness.

Arbeitgeberkampagne IV-Stellen
Client SVA Zürich
Creative agency tbd. Zurich
Media agency JBW Media
Design Christian Bobst (AD), Sandro Nicotera (AD)
Text Tom Seinige (CD)
Advert Alexandra Niggeler, Alexander Khokhlov
Format ePanel, eBoard

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Nomination 2018

Digital Out of Home Nomination 2018 – «Gemeinsam für eine bessere Welt.»

During Lent, we encourage people in Switzerland to make a contribution to justice worldwide. The campaign inspires people with ideas for sustainable action such as rejecting the use of plastic packaging. Each change in behaviour strengthens the movement towards a better world in which everyone has enough to live on.

Gemeinsam für eine bessere Welt.
Client Bread For All and Fastenopfer
Creative agency Spinas Civil Voices, Zurich
Media agency Spinas Civil Voices, Zurich
Design Andrea Reinhart, Fluxif
Text Susi Kammergruber
Format eBoard

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Nomination 2018

Digital Out of Home Nomination 2018 – «STOP – gegen die willkürliche Überwachung von Versicherten»

It all started with a Tweet by Sibylle Berg. Within 62 days, a citizens' movement had collected more than 70,000 signatures, triggering a referendum on 25 November 2018 on the arbitrary surveillance of insured persons. Together with 25,000 supporters, we were able to win over more than 35% of the Swiss population.

STOP – gegen die willkürliche Überwachung von Versicherten
Client Referendum against insurance company spies
Creative agency neoactio
Design Tobias Handorf, Caspar Wündrich
Text Daniel Graf, Dimitri Rougy, Niklaus Schneider
Advert Tobias Handorf, Caspar Wündrich
Format eBoard

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Nomination 2018

Digital Out of Home Nomination 2018 – «Gemeinsam mit HIV leben»

In Switzerland, people living with HIV or AIDS experience discrimination on a daily basis. The campaign takes a stance against this and in favour of more understanding with a clear message: if we all stay calm and deal responsibly with HIV, there will be no more room for fear or exclusion.

Living together with HIV
Client Swiss AIDS Federation
Creative agency TKF Kommunikation & Design
Media agency TKF Kommunikation & Design
Design Tim Stockmar (CD)
Text Alexander Fürer
Format ePanel, eBoard

Eindrücke der APG|SGA Poster Night 2019