News & press releases
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APG|SGA implements a new branding zone at Genève Cornavin station
Genève Cornavin, the third largest train station in Switzerland, is enriched by another eye-catching MegaPoster in the passageway main hall to the west wing. The opposite BrandingWall can be added at a reasonable price. This combination allows you to benefit from an exclusive analog branding zone (33.40 m2) with an unmissable advertising presence.
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New: summer presence for mountain tourists
The numerous outdoor activities on offer in the Swiss mountains attract more guests every year, including in the summer. They tend to be from an active sector of the population with above-average earnings, distinguished by a marked tendency to spending and consumption.
And you now have even more advertising options thanks to our attractive summer offer. Act now to secure an advertising presence from May through to October, and reach happy alpine sport fans, day trippers and holidaymakers who respond well to advertising.
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APG|SGA bleibt exklusive Vermarktungspartnerin der Top-Destination Zermatt
Die Zermatt Bergbahnen AG verlängern ihre Partnerschaft mit der APG|SGA. Durch den exklusiven Vermarktungsvertrag erschliesst das führende Schweizer Aussenwerbeunternehmen für Werbekunden attraktive Kommunikationsmöglichkeiten im «Matterhorn paradise». Damit festigt die APG|SGA ihre Marktposition für impactstarke Aussenwerbung am Berg in den grössten und bekanntesten Tourismusregionen der Schweiz.
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Luxury products: historical posters in the APG|SGA eMuseum
A virtual exhibition in the APG|SGA eMuseum allows visitors to experience the charm of historic posters from the last century. The exhibition illustrates how products were highlighted and promoted in posters. It prompts us to ponder the term “luxury” in general, but also its varied interpretations in different eras and cultural spaces. In an interview, Nico Lazúla Baur, archivist of the Museum für Gestaltung’s poster collection (photo, talks about how the concept of luxury products has developed.
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Poster of the month – the winners have been confirmed
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.