Die APG – eine Tochtergesellschaft der Affichage Holding S.A. – führt am 1. April 2009 für die Mitarbeitenden der Logistik Kurzarbeit ein. Betroffen sind insgesamt 260 Personen in der ganzen Schweiz. Damit reagiert APG auf das schlechte wirtschaftliche Umfeld im Werbemarkt.
New APG pricing system: High market acceptance, preparations for integration of SPR+ railway station
The new pricing system introduced this year by APG, the number one in Swiss out-of-home advertising, has been received very favorably by the market players – media agencies, clients, and the Association of Swiss Advertisers. Transparency and reproducibility are paying off. The new APG pricing system is fully based on the SPR+ research concept, which means that all rates are consistently calculated on the basis of the contacts generated by the individual panels. The results of the special SPR+ study for Switzerland’s 27 largest railway stations are expected to be available in the course of this year. As soon as the contact ratings have been integrated into the SPR+ Expert planning software, APG will extend the new pricing system to these stations. In a next stage, the remaining railway stations as well as the shopping centers and parking facilities will also be analyzed by the special study.