Content: News & Presse releases

June 2010

  • 23.06.10

    APG reduces carbon footprint by 25%.

    APG reduces carbon footprint by 25%.

    In 2009, APG reduced its carbon footprint by 25% compared with 2005. The Electricity section made a significant contribution to this pleasing result, cutting its emissions by 40%. The company remains committed to applying its comprehensive environmental management policy in future. 

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  • 14.06.10

    APG – lenticular poster campaign for Eichhof

    APG – lenticular poster campaign for Eichhof

    APG has placed lenticular posters in F200 format for Eichhof's Bügelbräu beer at a total of three sites at the Lucerne railway station. The attraction: as the viewer walks past, the image changes. The advertising campaign will start drawing astonished glances from 14 June 2010. 

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  • 02.06.10

    New concept for the "Poster of the Week" competition

    New concept for the "Poster of the Week" competition

    Our "Poster of the Week" has evolved into the "Poster of the Month". From now on, APG will present its awards to the best Swiss poster campaigns monthly. We have also restyled the online platform, which now displays the content of each poster in an even more attractive way.

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  • 02.06.10

    PPI survey results released

    PPI survey results released

    Testing the advertising impact: APG's Poster Performance Index (PPI) offers clients a useful tool for measuring the cost effectiveness of their advertising campaigns. Analysis of the 2009 PPI survey has revealed the three most effective poster campaigns.

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  • 02.06.10

    Top poster sites at the Geneva Motor Show

    Top poster sites at the Geneva Motor Show

    Bercher helps its clients to reach a wide target audience. The company's high-visibility advertising spaces at Geneva Airport and the airport station were in great demand at this year's International Motor Show.

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