APG wins tender in Berne
Berne's city parliament has again awarded the licence for poster advertising to APG. The company is thus entitled to manage the public poster faces in the city of Berne from 2011 until 2018. APG thus still holds all the contracts for major cities in Switzerland.
Considerable success for APG: Berne's city parliament has again decided to award the licence for poster advertising to the leading outdoor advertising company in Switzerland. APG is thus entitled to manage the public poster faces in the city of Berne from 2011 until 2018.
Beat Holenstein, Head of Marketing and Acquisition, was clearly pleased that his company had won the tender: "I am delighted at the city of Berne's decision. It will strengthen our position as a city poster advertiser because we offer our clients the best poster faces." And he continued: "Once again, we have demonstrated our competency as a solution provider for Swiss cities. This includes the fact that we are best able to provide the comprehensive services that the city of Berne requires. This is certainly one of the reasons why we won the tender."
About the company
APG AG is the market leader in Swiss outdoor advertising, with a market share of 75%. As a subsidiary of Affichage Holding SA, the company provides posters at busy locations all over Switzerland. Using one of the largest natural gas-fuelled vehicle fleets, the regular trips made by its employees to expertly hang posters in urban and out-of-town settings have minimal environmental impact. With over a century of experience at these diverse sites, APG combines quality with decades of tradition.
Beat Holenstein, Head of Marketing and Acquisition, Giesshübelstrasse 4, CH-8027, Zurich
Phone: +41 58 220 70 51