Content: News & Presse releases

September 2010

  • 30.09.10

    "Eclipse" wins Poster of the Month in August.

    "Eclipse" wins Poster of the Month in August.

    The winner of the Poster of the Month has been chosen: the poster "Eclipse" is the winner of the gold award, closely followed by "Rado" and "Mitsubishi". Taking part in the coming months could prove very worthwhile: as an incentive to participants, we are giving away Kuoni travel vouchers worth CHF 500.

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  • 30.09.10

    APG improves the transparency of its rate structure.

    APG improves the transparency of its rate structure.

    From 1 January 2011, APG will standardize its rate structures for customers in key product segments. As with street posters, pricing will be determined by the individual weighted SPR+ exposure value.

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  • 29.09.10

    Startschuss zum Swiss Poster Award 2010

    Startschuss zum Swiss Poster Award 2010

    Der Startschuss zum bedeutendsten Plakatwettbewerb der Schweiz ist gefallen: zum Swiss Poster Award. Vom 1. Oktober bis 30. November 2010 reichen Werbeschaffende ihre Plakatkreationen des Jahrgangs 2010 bequem online ein. Neu in diesem Jahr: Die bisherige Kategorie «Kommerzielle Plakate» wird in «Nationale Kampagnen» und «Regionale und lokale Aushänge» unterteilt. 

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  • 23.09.10

    Posters achieve the highest return on investment

    Posters achieve the highest return on investment

    How do you get a maximum return on investment (ROI) with a limited advertising budget? What is the role of the poster in the media mix? A neutral study into the sales effect of advertising sheds light on this topic. 

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  • 16.09.10

    e-advertising introduces ePanel

    e-advertising introduces ePanel

    The company e-advertising is setting a milestone in outdoor advertising: with the ePanel. As a further development of the well-known eBoard, the large-format ePanel with an 82-inch LCD screen is a real eye-catcher. Beginning in spring 2011, 43 ePanels will be installed at the six largest stations in Switzerland: Zurich, Berne, Basel, Lucerne, Lausanne and, at a later stage, in Geneva. 

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