Public transport companies in the Lausanne region have chosen an advertising partner for their poster areas on the city's metro system (stops and vehicles on lines m1 and m2) and on public buses (operated by tl – Transport Publics de la région lausanneoise): APG has been awarded the contract to exclusively market the outdoor advertising spaces for the next five years.
An APG poster research study on Uncle Ben's "Heiss auf Reis" campaign in French-speaking Switzerland proves just how great the impact of poster advertising campaigns is. The result is overwhelming: an increase in sales of up to 44% at points of sale with poster advertising.
In 2010, APG further reduced its environmental impact compared with previous years. Switzerland's leading out-of-home advertising company came seventeenth in BILANZ magazine's Eco rating 09/2010, making it the top-ranked media firm.