Cultural posters: Shoot & Win with APG and Giorgio Armani
Take pictures and win a prize (guaranteed!): Giorgio Armani is using the interactive "Shoot & Win" campaign to promote its latest summer fragrances. Winners will receive a voucher for CHF 20 to be used at Manor. The innovative "PosterPlus" application from APG will support this national campaign.
"Acqua di Gioia" and "Acqua di Giò" are the names of the internationally successful fragrances from Giorgio Armani. The Italian company has selected APG and Manor to be its marketing partners in Switzerland. Customers can use the PosterPlus application from APG to photograph posters with their smartphone and will thus automatically receive a voucher for CHF 20 on their mobile phone. The voucher can be redeemed on a purchase of an Armani fragrance at Manor.
Now also possible with Android mobile phones
Interactivity is becoming increasingly important for advertising customers. The innovative app enables APG's advertising partners to launch campaigns such as "Shoot & Win" and to thus receive direct feedback from customers. This will then open up new dimensions on the advertising market. It's quite easy: download the PosterPlus app, photograph a poster and benefit from campaigns, information and other offers. All the information relating to the poster will be automatically loaded onto the smartphone. The application can now be used on Android mobile phones too. PosterPlus – more than just a poster.
About the company
APG AG is the clear market leader in Swiss out-of-home advertising. As a subsidiary of Affichage Holding SA, the company offers poster sites at busy locations all over Switzerland. Using one of the largest natural gas-fuelled vehicle fleets, the regular trips made by its employees to expertly hang posters in urban and out-of-town settings have minimal environmental impact. With over a century of experience at these diverse sites, APG combines quality with long-standing tradition.
Beat Holenstein, Head of Partner and Product Management, Giesshübelstrasse 4, CH-8027, Zurich
Tel.: +41 58 220 70 51