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APG|SGA facilitates smart poster campaign planning

21.01.13

APG|SGA is extending and stepping up its cooperation with AFO Marketing, the specialist for geomarketing in central Switzerland: over 30,000 location addresses are now available, making it possible to address specific target groups precisely.

"Out of Home targeting" is the service from APG|SGA that facilitates smart deselection and area selection of poster spaces according to location features. Messages can thus be placed precisely at the points of sale (POS) and points of interest (POI).

In cooperation with AFO Marketing, APG|SGA operates a central database that keeps over 30,000 location addresses along the major distribution channels throughout Switzerland up-to-date and defined down to the nearest metre. This is the basis for modern geomarketing: target groups are addressed specifically using poster campaigns – both using classic POS channels such as Coop and Migros, as well as in locations close to pharmacies and drugstores, banks or ATMs, schools, cinemas and swimming pools plus other points of interest (POI).

Contact
Christof Hotz, Head of Market Research APG|SGA
Giesshübelstrasse 4, 8027 Zurich, T +41 58 220 78 45, christof.hotz@apgsga.ch

Information
www.apgsga.ch/poi

About the company
APG|SGA is the leading outdoor advertising company in Switzerland. With its segment brands, it specializes in digital and analogue posters at high-frequency locations and covers all areas of outdoor advertising. Over 550 employees at 17 locations handle the areas and displays throughout Switzerland, exercising great care and environmental responsibility.