For the last three days or so, passersby have been asking themselves what the blue tower in the main hall of Basel's station is all about. The countdown was running on a giant LED screen installed on a seven-metre-high tower, clad in blue. The installation aroused lots of curiosity. And what happened at the end of the countdown?
Switzerland's largest out-of-home advertising company proves it is also a leader in the digital sector. The range of large full-HD ePanels and eBoards is growing steadily. This November, a series of new ePanels commenced operation in three more shopping centres as well as in the Arosa/Lenzerheide ski region. This means that advertising clients already have more than a hundred digital screens with dimensions of up to 60m2 per area available in prime locations.
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters: