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APG|SGA and the Hallenstadion redesign range of advertising opportunities and extend partnership


To mark the 75th anniversary of Zurich's Hallenstadion, APG|SGA and Hallenstadion AG are modernizing the range of digital and analogue advertising opportunities they offer. Following a complete renovation of all advertising media in the summer, the new offering is scheduled to be launched in September 2014. The two companies are therefore reinforcing and extending their long-standing strategic partnership.

The redesign is all about quality over quantity. In specific terms, this means enhancing a smaller amount of advertising space by focusing on state-of-the-art installations and the very best locations. Two new cutting-edge event ePanels with full HD LCD screens will be available in addition to the two existing ones. All other advertising space will be back-lit using the latest LED technology. In addition, there will be four new, high-impact special formats at selected locations in the foyer. The two Megaposters in the Hallenstadion, the Startower in the outside area and various other attractive advertising opportunities will be retained.

"We are delighted that in APG|SGA we have a partner who can guarantee that our advertising infrastructure at the Hallenstadion is absolutely state of the art. This plays a key role in the venue's forward-looking image," says Felix Frei, Director of the Hallenstadion in Zurich.

Beat Holenstein, Head of Partner & Product Management APG|SGA explains: "The Hallenstadion has been a popular communications platform for many years. What's special about the new concept is the fact that it offers just the right mix of analogue and digital advertising media. This opens up entirely new opportunities for our customers."

Playing host to around 140 events and welcoming over 900,000 visitors a year, the Hallenstadion is Switzerland's largest multi-functional arena. This high-footfall environment is the ideal location in which to communicate advertising messages in a way that is geared to the target group. APG|SGA offers a wide range of digital and analogue products that can also be booked individually by event at the third most frequented arena in the German-speaking world (after Hamburg and Berlin).

The packages can be booked now and detailed descriptions are available at

Beat Holenstein, Head of Partner & Product Management APG|SGA
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 51,

Felix Frei, CEO HALLENSTADION Zurich  
Wallisellenstrasse 45, 8050 Zurich, T +41 44 316 77 11,

Press release