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APG|SGA launches innovate!


Under the innovate! label APG|SGA systematically captures, develops and presents the innovative strength of the Out of Home medium and that of its own products and services. An innovation team was established and an online platform created which uses specific cases to show APG|SGA's market partners just how much can be achieved with out-of-home advertising in terms of planning, creativity, production and advertising media technology.

The website is available in four languages and features a plethora of innovations and specific case studies which have been successfully implemented in Switzerland or abroad. Searches are performed by main category – from «Strategy & Media» to «Creation & Production», «Furniture & Features» and «Digital & Interaction» – and can be refined using additional criteria. The case studies are described in a structured way and are extensively documented with pictures, video clips and additional reports. The innovate! platform is being constantly updated and expanded.

This is the responsibility of an innovation team which comprises all corporate divisions and brands of APG|SGA. The team is managed by Daniel Strobel, Head of Advertising Market and Segment Companies, and not only documents existing out-of-home media concepts but also operates as a think tank. It evaluates, develops and implements creative ideas and new projects together with advertising customers, agencies, land owners, public authorities and suppliers.

Markus Ehrle, CEO of APG|SGA, on the launch of innovate!: «I am delighted with the launch. With innovate!, APG|SGA has created a unique exchange platform and source of inspiration which will become an active ambassador for the desirability and creativity of out-of-home media in Switzerland.»


Daniel Strobel, Head of Advertising Market and Segment Companies
Giesshübelstrasse 4, 8027 Zurich, T +41 58 220 70 07,

APG|SGA, Media Service
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71,

Press release