In spring 2014 «Double Impact» was launched, a product that enables posters to be combined with advertising banners on mobile devices. Now, APG|SGA is adapting the offer for display advertising to reflect the new opportunities. From now on, target group can be delimited even more precisely by age and gender, even in large cities.
The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. This unique industry collaboration comes in response to continued global growth of digital outdoor advertising, estimated at 23% annually between 2007-2014*, with further growth of 21% predicted in 2015.