Content: News & Presse releases

May 2015

  • 29.05.15

    «Schweizer Plakate des Jahres 2014» unterwegs in acht Städten

    «Schweizer Plakate des Jahres 2014» unterwegs in acht Städten

    Die «Schweizer Plakate des Jahres 2014» der APG|SGA sind erfolgreich auf Tournee. An bisher vier von insgesamt acht Standorten in der ganzen Schweiz stiessen die Plakatausstellungen bei der Bevölkerung auf reges Interesse. Nebst den national prämierten Plakaten wurden im Rahmen eines Voting-Wettbewerbs auch einzigartige kulturelle Plakate aus den jeweiligen Regionen gezeigt.

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  • 28.05.15

    L'exposition d'affiches 2015 à Lausanne suscite un vif intérêt

    L'exposition d'affiches 2015 à Lausanne suscite un vif intérêt

    Le vernissage de l'exposition des affiches suisses 2014 s'est tenu à Lausanne le 21 mai 2015. Monsieur Laurent Wehrli, Syndic de Montreux et Député au Grand Conseil a fait un discours devant les invités. L'exposition d'affiches s'est tenue ensuite pendant une semaine. Elle a présenté les sujets primés du Swiss Poster Award, ainsi qu'une sélection d'affiches culturelles de Suisse romande. En votant pour leur affiche préférée avec un smartphone ou par internet, les personnes prennent automatiquement part à un concours et peuvent gagner un iPad Air. Le plus grand nombre de votes a été attribué à l'affiche locale culturelle Les Trois Petits Cochons du Petit Théâtre de Lausanne.L'exposition des meilleures affiches suisses se déroulera jusqu'à fin juin 2015 à St-Gall, Zurich, Lucerne et Bellinzona.

     

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  • 20.05.15

    Shareholders approve all proposals of the Board of Directors. New members Xavier Le Clef and Stéphane Prigent elected to the Board of Directors.

    Shareholders approve all proposals of the Board of Directors. New members Xavier Le Clef and Stéphane Prigent elected to the Board of Directors.

    At the General Meeting of APG|SGA AG on 20 May 2015 in Geneva, the shareholders clearly approved all the proposals put forward by the Board of Directors. A dividend totalling CHF 22 (dividend of CHF 11 and a special dividend of CHF 11) will be paid out.

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  • 18.05.15

    Virtual Campaign: experience the impact of poster campaigns on film

    Virtual Campaign: experience the impact of poster campaigns on film

    APG|SGA is using a new technique to visualize future poster campaigns before they are displayed. Using computer technology, it is possible to retroactively integrate logos, poster motifs or animations into film recordings of analogue and digital poster sites. This is amazingly realistic, as though the campaign had already been implemented by the advertiser.

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  • 15.05.15

    Geneva Airport has re-awarded the concession agreement

    Geneva Airport has re-awarded the concession agreement

    Following a non-public tender, Geneva Airport (AIG) has re-awarded the concession agreement for out-of-home advertising which was due to expire on 30 June 2015. APG|SGA regrets Geneva Airport's decision to end its long-standing, highly successful cooperation with «APG|SGA Airport» (Bercher SA) in the area of analogue poster advertising after more than 60 years. This decision entails the closure of the branch of «APG|SGA Airport» at Geneva, and new internal opportunities are being sought for its four employees.
    The effects of the non-renewal of this agreement on APG|SGA's operating result are minimal. «APG|SGA Airport» remains active in this segment with offerings in and around the Lugano and Basel airports as well as in the railway stations at the Zurich and Geneva airports, and will make use of other opportunities.

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