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APG|SGA expands and optimizes its digital offering (eBoard) at Switzerland's biggest railway stations


Following a successful test phase at Neuchâtel station, SBB is gradually replacing its conventional departure boards with modern LED boards at a total of 17 stations. The new digital departure boards will also have a large-format Rail eBoard providing advertising space. APG|SGA is thus greatly expanding and strengthening its offering at railway stations.

In cooperation with APG|SGA, SBB is replacing the blue mechanical split-flap displays at 17 stations with modern LED display boards by the end of 2015. SBB is the first public transport company to use LED technology on this scale to provide clear, visual customer information. Following the successful test phase in Neuchâtel, more stations will be equipped with the digital «SBB main information board» together with a separate APG|SGA advertising board (Rail eBoard) over the course of the year. This will create attractive new advertising platforms in central locations at the following stations: Aarau, Basel SBB, Berne, Biel, Brig, Chur, Fribourg, Geneva Airport, Geneva Cornavin, Lausanne, Lucerne, Neuchâtel (in place since 2014), Olten, St. Gallen (from 2017), Winterthur and Zurich HB.

The key benefits
SBB's new LED display boards will be located at the centre of the main station concourse and provide dynamic, flexible and faster customer information. They are one of the most popular sources of information for passengers. The premium placement of these integrated digital Rail eBoards means that they attract even more attention. They are largely replacing the existing sites and optimizing the successful eBoard offering through the addition of further stations. Cost-effective weekly bookings are available for the target group-specific time periods «Daytime network», «Primetime» in the morning or evening, «Shopping» and «Nightlife». The product range will become even more attractive and flexible in 2016 with the option of daily bookings.

APG|SGA Rail was responsible for integrating these boards into the existing range. Sales and digital product advice services are managed by APG|SGA, Allgemeine Plakatgesellschaft AG.

Chris Mühlemann, Managing Director, APG|SGA Rail, Allgemeine Plakatgesellschaft AG
Giesshübelstrasse 4, P.O. Box 1501, 8027 Zurich,
+41 58 220 79 30,,

Ulrich Ritschard, Digital Projects, APG|SGA Rail, Allgemeine Plakatgesellschaft AG
Giesshübelstrasse 4, P.O. Box 1501, 8027 Zurich,
+41 58 220 79 30,,

Media release