Content: News & Presse releases

November 2015

  • 19.11.15

    APG|SGA verstärkt das digitale Rail Beamer-Angebot in Schweizer Bahnhöfen: Neue grossformatige Projektionsflächen in Bern und Zürich

    APG|SGA verstärkt das digitale Rail Beamer-Angebot in Schweizer Bahnhöfen: Neue grossformatige Projektionsflächen in Bern und Zürich

    Im Hauptbahnhof Zürich und im Bahnhof Zürich Flughafen betreibt APG|SGA erfolgreich sechs leistungsstarke Rail Beamer. Ab sofort kommen zwei neue Full HD Projektoren im Bahnhof Bern und vier im Bahnhof Zürich Löwenstrasse hinzu. Die Projektionsflächen im Format 16:9 sowie Full-HD-Qualität geniessen bei einer mobilen Zielgruppe höchste Aufmerksamkeit und bieten flexible Werbemöglichkeiten.

    read more

  • 17.11.15

    Attention and interaction guaranteed: APG|SGA launches WaitingZone – a new product for the Swiss market

    Attention and interaction guaranteed: APG|SGA launches WaitingZone – a new product for the Swiss market

    APG|SGA is responding to increasing demand for poster spaces with longer attention spans and interaction opportunities with the launch of its new WaitingZone and WaitingZone Active products. On the basis of clearly defined criteria, the leading company on the Swiss Out of Home market has selected specific spaces in public transport waiting areas from its portfolio in the largest 28 cities. These enable advertisers to include additional content and interactive elements in their advertising messages.

    read more

  • 06.11.15

    Poster of the Month - the winners have been confirmed

    Poster of the Month - the winners have been confirmed

    The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.

    read more

  • 02.11.15

    APG|SGA remains market leader in the city of Lucerne despite reduction in spaces

    APG|SGA remains market leader in the city of Lucerne despite reduction in spaces

    The city of Lucerne has decided to no longer award APG|SGA the contracts for poster advertising on public land. This decision brings an end to the city of Lucerne's long and successful cooperation with the market leader in out-of-home advertising. Owing to its traditionally strong presence with spaces on private land, APG|SGA remains the number 1 in the city and will offer advertisers a modified product range. Specifically, this means that just under 300 spaces on public land (excl. small format F4) will no longer be part of APG|SGA's range. With more than 800 spaces in total (excl. small format F4), the market leader still has a broad, attractive portfolio of spaces.

    read more

  • 02.11.15

    APG|SGA remains market leader in the city of Zurich despite reduction in spaces

    APG|SGA remains market leader in the city of Zurich despite reduction in spaces

    Zurich Public Transport (VBZ) has decided that the majority of the award of the concession for its analogue advertising spaces from 2017 will no longer go to APG|SGA. As a result, the long-standing, successful cooperation between VBZ and Switzerland’s market leader in out-of-home advertising will end on 1 January 2017. APG|SGA regrets this decision. The company will continue to offer advertising customers extensive, homogeneous coverage of the city with exclusive sites at prime locations in the heart of Zurich, such as Bahnhofstrasse, Zurich's main station and its shopping centre ShopVille.

    read more