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Interactive campaign «The Great Escape» by Graubünden Ferien wins «Poster of the Year 2015»


The winners of the Swiss Poster Award 2015 have been announced. The big winner is the campaign by Graubünden Ferien: The Great Escape was selected to receive the coveted Poster of the Year 2015 award. The prizes were presented as part of Poster Night in Zurich on 10 March 2016 at a festive ceremony to which more than 300 guests were invited.


This year, the title «Poster of the Year 2015» goes – for the very first time – to an animated, interactive work. Using live transmission to an ePanel, a friendly «Alm-Uncle» addresses stressed Swiss lowlanders in Zurich’s central train station directly from the mountains of Graubünden. He starts to talk to busy urbanites, inviting them to visit him personally in the mountains. When printed train tickets for the journey are issued directly by the digital media, the surprise is complete – and the viewer’s opportunity to escape to a relaxing mountain idyll is easier than ever before. The prizewinning campaign was created by the Zurich advertising agency Jung von Matt/Limmat AG and has already drawn a great deal of attention, both nationally and internationally. Support through social media channels has heightened the effect of the campaign. «This is an initiative that combines state-of-the-art technology with the charm of a human conversational partner and opens up brand new vistas in out-of-home advertising», said jury president Christian Brändle in describing the overall winner across all categories.

Great excitement at the awards ceremony
After a long wait, a total of 19 awards were presented on 10 March 2016 at the lavish APG|SGA Poster Night held at the MAAG Hall in Zurich. For the first time, Röbi Koller moderated the event for the more than 300 invited guests. At the party following the awards ceremony, the prizewinners and a wide variety of well-known figures from the advertising industry were seen along with notable partners and customers of APG|SGA.

Here are the winners of the Swiss Poster Awards 2015
The fast-food chain McDonald's was particularly strong this year, taking all three prizes in the Commercial National category. Another highlight was the two awards that went to French-speaking Switzerland.

Christian Brändle, Director of the Museum of Design, Zurich
Toni-Areal, Pfingstweidstrasse 96, 8005 Zurich, T +41 76 366 97 67,

Videoclip The Great Escape

Swiss Poster Award 2016
New creations can be submitted for the Swiss Poster Award 2016 starting now through 30 November 2016.


Media release