April 2016
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Outstanding advertising effect thanks to digital out of home media
Using advertising spots on ePanels – precisely timed by weekday – SPAR Handels AG achieved an excellent advertising effect among the local target group. Sales of the advertised products (e.g. Rivella) increased to 82% and the footfall also grew by 5.3% during the campaign period.
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Annual Report / Financial Report 2015
The annual report / financial report 2015 has been published under the following link:
Annual Report / Financial Report 2015
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Plakate zum Fühlen und Riechen
Holz riecht wunderbar kernig und fühlt sich natürlich warm an. Genau diese Eigenschaften macht sich die HORNBACH Baumarkt (Schweiz) AG in ihrer aktuellen Out of Home-Kampagne zunutze und überrascht die Zielgruppe mit einer aussergewöhnlichen Umsetzung.
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Beacon pilot project: Posters interacted with passers-by at the Glatt shopping centre
"Guess why beacons" was the name of the two-week pilot launched by loyalty app poinz, Swisscom and out-of-home advertising company APG|SGA at the Glatt shopping centre in Wallisellen. The three partners piloted a new form of beacon technology.
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Poster of the Month - the winners have been confirmed
The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.